goepps digital marketing lead generation Everyone using digital marketing wants to generate more traffic for their website. However, it’s important to remember that this shouldn’t be the ultimate goal. Traffic is good, essential even, but people clicking around your website isn’t what makes you money. Your website earns you money by gaining traffic, and turning that traffic into leads – a term known as converting. Some websites convert better than others. So what are some tips to ensure your website is converting as well as possible? Read on for 8 conversion tips from GoEpps.

Podcasts are a great way to produce a large amount of keyword-rich content for SEO. If you are considering producing a regular podcast for your business, here are some ideas for getting maximum SEO value with some simple planning and forethought.

Nearly 11 years ago, history was made when Jack Dorsey sent out the world’s first ever tweet, reading, “just setting up my twttr.” Twitter usage has been on the rise ever since, with 310 million monthly users throwing in their two cents in 140 characters or less. With this many eyes scrolling through Twitter, it is a fantastic tool for businesses to put themselves in direct contact with their customers.