digitalmarketingBefore we can answer the question of whether or not UGC (user-generated content) is even worth our time, we need to define what UGC actually is. User-generated content is a fairly self explanatory term. It is the term used to describe any form of content such as video, blogs, discussion forum posts, digital images, audio files, and other types of media created by consumers or end-users of an online system or service and is publicly available to other consumers.

website-online-marketing-performance-go-eppsWhen your business is ready to do work with an online marketing agency like GoEpps, there are several factors concerning your website that may need to be addressed. While the aesthetics of your site may be appealing, there are many architectural issues that could inhibit an online marketing agency from getting desired results. Here are several ways to get your site marketing ready.

branding-agency-marketing-agency-go-eppsThese two types of agencies may sound like they do the same job, but they are very different in many ways. A Branding Agency focuses on one area to help with your marketing. They tend to work with a business to help create an identity, find its place in the market, create logos, etc. A Performance Marketing Agency, such as GoEpps, helps to open and grow marketing channels. We develop and manage marketing campaigns rather than higher level identity work of developing a brand. This can happen through content creation, local SEO services, and other digital marketing strategies.

video-camera-1507516-624x415By now, you probably understand just how important it is to have a video component to your website and digital marketing strategy. We live in a society that expects instant gratification and video is an effective way to deliver that. Not only do we want it instantly, but we now expect to be entertained. Whether video makes us laugh, informs us, or brings out an emotional connection, it is a powerful tool for the web and for your search engine optimization.

google-seo-updates-news-online-marketing-go-eppsYour website could be rapidly disappearing from search engines as we speak. Before you start hyperventilating and scanning search result pages for your business, understand that any issues causing the demise of your web presence can be easily resolved. The most recent updates in SEO have unveiled themselves within the past few weeks and they sure are disrupting things. Read on to see how these updates could affect you.

google-maps-business-seo-go-eppsWhile relevant content on your on site is vital for good search engine optimization, you do not want to miss out on opportunities to increase your local search engine optimization. Local SEO can be increased through content on your website, but using local maps, such as Google maps, is vital in increasing your search engine rankings.