digital-marketing-planCreating an online presence for your brand is becoming a bigger task every year. With the growth of the internet and social media, learning where to establish your brand online deserves a lot of thought. The first step is knowing who you are and what you want to convey to your audience. A company who makes products may need a different online presence than a company that provides services. One who sells products business to business will look different than one who sells directly to a consumer. A digital marketing agency can help you develop your brand and find the best ways to create a complete online presence with a digital marketing plan. Here are a few tips from GoEpps to help you get started on shaping your brand’s online identity:

nashville-online-marketingHere at GoEpps we like to keep up with the latest news in online marketing. In addition to reading up on the latest news articles, we just can not resist a good book on great business practices. And there are so many out there. As a digital marketing agency based in Nashville, TN and serving clients across the US, we want to share some books that have influenced the way we do business.

digitalmarketingBefore we can answer the question of whether or not UGC (user-generated content) is even worth our time, we need to define what UGC actually is. User-generated content is a fairly self explanatory term. It is the term used to describe any form of content such as video, blogs, discussion forum posts, digital images, audio files, and other types of media created by consumers or end-users of an online system or service and is publicly available to other consumers.

website-online-marketing-performance-go-eppsWhen your business is ready to do work with an online marketing agency like GoEpps, there are several factors concerning your website that may need to be addressed. While the aesthetics of your site may be appealing, there are many architectural issues that could inhibit an online marketing agency from getting desired results. Here are several ways to get your site marketing ready.

branding-agency-marketing-agency-go-eppsThese two types of agencies may sound like they do the same job, but they are very different in many ways. A Branding Agency focuses on one area to help with your marketing. They tend to work with a business to help create an identity, find its place in the market, create logos, etc. A Performance Marketing Agency, such as GoEpps, helps to open and grow marketing channels. We develop and manage marketing campaigns rather than higher level identity work of developing a brand. This can happen through content creation, local SEO services, and other digital marketing strategies.

video-camera-1507516-624x415By now, you probably understand just how important it is to have a video component to your website and digital marketing strategy. We live in a society that expects instant gratification and video is an effective way to deliver that. Not only do we want it instantly, but we now expect to be entertained. Whether video makes us laugh, informs us, or brings out an emotional connection, it is a powerful tool for the web and for your search engine optimization.