telephone boothsIn order to improve your business’s handling of phone leads, it is vital that your employees understand that every call has value. Whether that call leads to a direct sale or not, the caller will get an impression of your business based on this small interaction. That leaves a lot in your hands. If this interaction is positive, they will likely spread the word to other potential customers. Although the internet and social media can be incredibly helpful to your business, there is nothing more valuable than getting one on one time with potential customers.

video-seo-online-marketing-go-eppsVideo is expensive to produce, but there is a lot of opportunity to create content with video for better search engine optimization. Using video for search engine optimization is just another great way to increase your audience on the web. Think of video for SEO as a video style blog post, not a company branding video.

photo-1424223022789-26fd8f34bba2Planning is key to making any type of operation run smoothly. Chefs have prep stations and recipes, teachers have a curriculum and schedule, and builders have architects and blueprints. If video is part of your online marketing strategy, your video shoot day needs to involve this same type of planning and organizing. Online video marketing is vital to your overall marketing plan, but just as vital is the planning and organization needed to get the best results.

photo-1429051883746-afd9d56fbdafFirst, let’s answer the basic question of “What is marketing automation?” When executed correctly, marketing automation is the use of marketing software that, as the name implies, automates all of your marketing tasks. This software, offered by companies like Hubspot in Nashville, TN, allows your marketing to be more personalized to your customer than other online marketing strategies. This marketing platform from HubSpot helps your company with Blogging, SEO, Social Media, Website, Lead Management, Landing Pages, Calls-to-Action, Email, Analytics, and Marketing Automation. Let’s break down each of these just a little bit.

invest-seo-ppc-paid-search-go-eppsFor some small businesses that are working on a small business marketing plan, digital marketing may still feel like new territory. Although we’ve had the internet around for some time now, digital media has changed and grown drastically over the last few years. Many marketing plans hardly include traditional advertising and instead invest more in digital marketing. Even just a few years ago, a simple email campaign may have been enough for your digital marketing plan, but now internet marketing companies know how important it is to include website SEO (Search Engine Optimization), PPC (Pay Per Click), Social, and Email marketing for any small business. In order to determine which avenues are best for your business, consider the ROI (Return on Investment) for each.

website-planning-design-dev-go-eppsThere are more options now than ever for advertising. When you’re trying to decide the best steps to take in your small business marketing plan, you have to consider traditional methods, such as TV and billboards, as well as online and SEO marketing. More and more money is being spent on digital marketing campaigns, since so much of us now spend more time on the internet. Is it worth your money to advertise with companies like Yellow Pages and the newer Angie’s List? Here are a few small business marketing tips to help you navigate these resources.

healthcare-marketing-patient-first-online-marketing“Patient First” is still a somewhat new term in the world of healthcare. Something more familiar, but with a similar meaning, is “customer first.” We all know the phrase “The customer is always right.” While we must conclude that in medical terms, the doctor does know best, the mentality that a patient is also a customer and should be treated as such is becoming more important to the healthcare industry.

optimize-page-search-go-eppsIn order to optimize any of your web pages for search, there are between 20 and 100 different steps that you can take. Website optimization should be a big part of your small business marketing plan. But, if you don’t have that kind of time on your hands or room in your budget to make all of those steps happen, here are the top 5 things you can do to get the most optimization quickly.

marketing-personas-online-marketing-strategy-go-eppsInbound marketing means that you have developed content creation that will naturally attract the right kind of people to buy or use your product or service. Sounds easy enough, right? Except, how do you know who that right kind of person is? In order for your ideal customer to be easily attracted to your content, you need to know who they are, and in detail. That is where marketing personas come into play. Developing a marketing persona for your business is key in order for your digital marketing strategy to be successful. Here are few ways to get started on developing personas for your business from GoEpps: