external-links-seo-go-eppsOne of the most basic best practices for search engine optimization is to have external links on the internet that go back to your site. Search engines use these links to determine the relevance and value of your site in their search engine rankings. So when another site on the web links back to you, that tells search engines that your site is important. But be warned, not all external links are created equal. Here are a few pointers to be sure that your search engine marketing plan uses external links in the most productive way.

cameraman-875252-mVideos on your business website are a simple way to let customers get to know your business. They can quickly show who you are and what you do. But be careful not to let your videos be a sales pitch. Use these videos, not as online advertising, but as a way for consumers to learn more about you. Here are 3 different types of videos that can help your business.

should-i-use-seo-agency-go-eppsThe answer to this question really depends on the size of your business and how important online marketing is to you. Using search engine optimization will be helpful for growing your business as it will increase traffic to your website from online searches. Unless your business has an in house digital marketing department, SEO marketing by an SEO agency will be the most beneficial and efficient way to use the internet with your small business marketing plan.

how-do-i-know-which-keywords-to-use-go-eppsWhen you’re ready to work on your small business marketing plan using search engine optimization, it’s first necessary to create a keyword list. Using valuable keywords is one of the most effective ways to work on website optimization and increase your search engine rankings. Generating a keyword list takes several steps, but they are fairly simple.

relationship-lead-generation-go-eppsWe recently had lunch with the head of a nationally recognized nonprofit organization. Naturally, the conversation steered toward what really matters when you're trying to make an impact with your company's message. It seems like many factors could fill in the blank as the "right" answer: strategic funding campaigns, media savvy, education, or even celebrity endorsements.  Surprisingly, this inspiring world-changer gave a one-word answer when asked for the most important ingredient for success: Relationships.