quality-content-marketing-go-eppsMore and more marketing and sales of manufactured goods is happening online now. Content marketing is much more than simply relying on your distributors to advertise a product. You have multiple platforms to utilize in hosting your content -- Google, Facebook, YouTube. It’s important to focus on creating quality content which leads your customers back to your site.

google-seo-go-eppsIn light of some recent incidents in the blogosphere, we’re beginning to wonder. Google has never said outright that they are anti-SEO, but there’s a lot of evidence to support this theory.  Here are three areas in which we see Google’s desire to be the arbiters of everything SEO starting to change the scene for online content creators:

5-ways-inbound-links-boost-go-eppsLink building can be time consuming, not to mention incredibly frustrating. You can save yourself a lot of hassle by building smarter rather than simply building more. To truly understand the value of inbound links, it’s best to get a full grasp of two concepts: link equity and link authority. Link equity is the amount of links going to site pages and link authority is the value that search engines place on those links.

client-communication-go-epps-300x198Communicating with your clients through email, reports or other documents can be a delicate process. Regardless of their significance or insight, clients don't always have time to sift through the data, charts and terminology. Your clients need you to simplify communication, not complicate it. Plus, assuming that others know all of the terms and details that you know can place your business in a rather precarious situation.

change-season-online-marketingIt's finally springtime, and just as we look forward to the longer daylight hours and enjoying the outdoors, we're also eager to find out what's coming up for a new season of online marketing. It's a great time for manufacturers, especially those who have seasonal opportunities to expand their business, to get up to speed with the changes happening in online marketing--specifically in Search Engine Optimization. SEO content is a highly effective tool for driving traffic toward manufacturers and service providers by strategically targeting customers. Since our goal is to help our clients improve and extend their online marketing presence, we always want to look ahead of the curve to what's happening next in the world of SEO marketing.

thank-you-epps-interactive-nashville-one-year(Photo credit: Jamie Clayton Photography)

Thank you clients and friends!!! tracy-utley-utley-boys-300x224The company relocated to Nashville this week one year ago. It was a joyous event for me personally. Tennessee has always been home, and having built a team here, I was so thankful to return to my home state and my home town of 13 years. My wife Tracy and our four boys are grateful for each of you allowing Epps to serve you.

changes-online-marketing-go-eppsAs the springtime finally approaches, we're eager to see what's coming up in this new season of online marketing. More and more people have discovered just how effective a tool Search Engine Optimized--or SEO--content can be  for driving traffic to local businesses. By targeting customers through strategic keywords, we're helping businesses enhance their online presence and make connections to the local market. Yet there are changes ahead we need to consider if we want to stay ahead of the competition.