changes-online-marketing-go-eppsAs the springtime finally approaches, we're eager to see what's coming up in this new season of online marketing. More and more people have discovered just how effective a tool Search Engine Optimized--or SEO--content can be  for driving traffic to local businesses. By targeting customers through strategic keywords, we're helping businesses enhance their online presence and make connections to the local market. Yet there are changes ahead we need to consider if we want to stay ahead of the competition.

spanish-language-lead-generationOver the course of the next calendar year, GoEpps is embarking on an innovative component that is currently missing from most online marketing. We’ll be creating videos, articles and paid-search campaigns for Spanish-speaking audiences in the U.S. Working with manufactures, we’ll continue to create English language content, but we'll also offer Spanish-language content for markets that are interested.

measuring-up-competition-seo-go-eppsWhatever industry you're in goes a long way in determining your level of competition in natural search results. We were contacted recently about developing a new SEO program for a business in an industry we hadn't worked in before. This experience reminded us was that not all industries are created equal when it comes competition in online traffic. Fortunately, there are some easy steps we can take to find out how we stack up against competitors who are vying for those valuable search results.

riverstone-group-podcast-go-epps-300x159Recently, the corporate consultants and leadership experts at the Riverstone Group interviewed GoEpps president, Michael Utley, about his insights as a leader in the field of online marketing. Listen to the podcast “Your Leadership Story Podcast: Building A Business While Creating What You Love” at theriversidegroup.com.

google-search-online-marketing-go-eppsGoogle's new search algorithm, Hummingbird, was launched this month to some concern. Traditionally, Internet users have typed in simple keywords or keyword phrases. For example, while looking for a local residential painting company, someone might have typed in the words “Nashville painting company.” In recent years, however, Internet users have begun to depend on search results for the majority of their questioning; therefore, more complex searches are being generated. Now, that same individual searches for “compare residential painting companies in Nashville, TN.”

getting-started-seo-go-eppsHere at GoEpps, we are SEO experts with a knack for cost-saving techniques. In recent blog posts we've covered topics such as popular keywords and valuable content. Now that we’ve established that good SEO is valuable, let’s explore the cost effective ways to get started. Unfortunately, a lot of people have the misconceived idea that they will need to spend a lot of money to achieve good SEO. This is simply not true.

615-main-street-suite-103-epps-interactiveEarlier this year, GoEpps started making preparations to move from Maryland to Nashville, Tenn. This move was inspired by a number of things and was confirmed by the advantages we knew we’d find in Tennessee. We’re now located in the eclectic and thriving neighborhood of East Nashville, and we’re motivated by the belief that East Nashville is the absolute best place to start a business. 

popular-keywords-page-titles-seo-go-eppsSome words are simply better than others. Determining the best words and phrases for your page titles is tricky but important. It’s arguably the most essential element in determining quality Search Engine Optimization. SEO is all about two things: it’s all about attracting more traffic and better qualified traffic to the website. This is done by using the words that people are actually using - not just the words that you think they’re using, or even the words that are standard to your industry.