video-views-online-marketing-go-eppsSearch Engine Optimization (SEO) includes things located on your website and things located outside of your website. This means that your marketing channels are just as important as your website. We recently surpassed 50,000 views on our YouTube channel for Wright Manufacturing. A lot of our clients still think they should have some sort of giant, special server in their building to host the massive amount of videos they want to post. That’s still a question that I’m getting.

Epps-Blog-Ben-T-EppsIn 1999, Michael Epps Utley acted on an entrepreneurial impulse to create a new company and bought a 500-page book on HTML. Building websites soon grew into a larger mission to serve companies marketing themselves online. As the Web matured and diversified, Michael found that there were opportunities for doing things in a smarter way than the practices inherited from the traditional "Mad Men" advertising industry. And so GoEpps was born, inspired by two early influences in his life, his grandfather Ben T. Epps and father, Lloyd Utley.

The-Critical-Importance-of-Testing-300x221 A friendly run-in with a real-life customer prompted a great testimonial. Well, it was great until we realized the testimonial was actually hurting overall website performance. I approached him, eager to hear his impression of the brand. My enthusiasm was matched by his, and we quickly began a dialogue about the quality machines that Wright produces. I asked for an interview, snapped a few pictures, and recorded the whole conversation. I knew that this story would be great on Wright’s website. We put it on the website, in the header for all visitors to see it.

local-business-seo-contractor-marketing-go-eppsI’m often asked a very simple question: What constitutes a good blog post for a local business contractor? Whether you’re a commercial painter, roofer, patio installer, plumber, or landscaper, it’s important to know what makes a good blog post for these types of businesses. There are three qualities that will take your blog posts to a new level and will cause readers to pick up the phone and call for a quote.

Woca_HardwoodFinishing_OzburnHessey-300x300Way to go Ozburn-Hessey and Pow Pictures! One of GoEpps' clients, Ozburn-Hessey, has produced a new video about their recently completed flooring project at the Country Music Hall of Fame. They partnered with Pow Pictures to create the video.

agencies-online-marketing-teams-go-eppsWhen people find out what I do, I get a lot of questions. A recurring one lately has been from existing businesses who feel their marketing is lacking, and they’ll wonder aloud to me if they should build a more sophisticated and internal Internet marketing team. My answer is always straight forward: If you’re not an Internet company, then no. You’d be taking your profitable business model and focusing energy into something you’re not experienced to handle. This is what you’d be getting yourself into:

sales-leads-online-marketing-go-eppsMost "sales leads" are not very good. Most leads sent to a sales floor are not from reliable sources. They are essentially data that is being passed around and then filtered through a sales team working on commission. Sales teams become jaded, because why call one more person whose information has been carelessly passed around and is probably no longer interested?

seo-google-news-online-marketing-go-eppsIt’s a sad fact: For a long time, Search Engine Optimization (SEO) has mostly been about trickery. It’s been about gaming the crowd or pulling one over. Frankly, it’s been about scoring the most traffic and giving the least care to consequences. Content farming and phishing have devoted careers to winning this game, but more recently that strategy is losing.