You see your competitors doing a lot to show up well in search. And now, every time you search for a keyword in your industry you’re offered a white paper or other download from the competition. You understand the value of capturing email addresses, but when it comes to segmenting those audiences and making the most use of them, you’re not sure where to start.
“Automation” helps you move into the top tier of sophisticated companies marketing in your space.
Content marketing and marketing automation go hand-in-hand. Great content attracts qualified traffic through content, SEO, and social media. Once that traffic is converted into possible sales leads, marketing automation helps to segment and target that audience to generate more qualified sales leads and then sales.
“Automation” creates a more predictable revenue cycle through the creation of audiences that can be nurtured over time to become sales leads or repeat customers. Marketing automation increases traffic generation ROI by capturing leads that are early in the buying process and nurturing them to become leads.
For companies ready to develop a strong inbound marketing strategy, GoEpps provides marketing campaign automation planning, setup, and management. Marketing automation programs are perfect for identifying large branches in the sales process and moving people into the stage that is the furthest along in the process.
Marketing automation is a game changer when it comes to ROI:
Pardot reports that B2B marketers are seeing a 10% increase in their sales pipeline contribution from marketing automation.
Hubspot reports that 72% of customers saw an increase in sales revenue within the first year.
The biggest trends in digital marketing right now are mobile, video, and automation.
Automation is the most sophisticated – it uses automated messaging and creative based on trigger events.
Sample automation campaign report showing contacts generated from a campaign using new, exclusive GoEpps content to attract a qualified audience.
“The biggest shift in online marketing is happening right now. Google has moved the fight for top search engine placement from gimmicks to great content. Now, the best marketers are mastering content that attracts qualified traffic.”
– Michael Epps Utley, President of GoEpps
“Overall, only 22% of companies are using marketing automation software today. It seems that those who can benefit the most from marketing automation, aren’t using it. So it’s hard to not ask the question, ‘What’s holding these businesses back?’” – Sarah Burke, Author of Not Sold On Marketing Automation? Here Are 5 Case Studies That Will Change Your Mind!