Natural search and paid search were bad enough. Now we have retargeting, social media paid per click, and mobile to add to the mix. How on earth can a business begin to direct dollars when campaigns are this complex?
“Advertising” picks the best placements for your media spend and adjusts placements monthly based on performance. It’s marketing simplified.
GoEpps delivers online ad campaigns that maximize ROI. We identify the desired audience, measure the access to those audiences through the most popular ad platforms, review the cost for advertising your offers in those platforms, and develop a campaign plan that will deliver the best results. New tactics for online advertising include mobile advertising, retargeting, location-based advertising, and social advertising.
“Advertising” is comprehensive. We can plan the campaign, create the ads, launch the ad channels, and manage the campaign. We also provide ongoing reporting that you can share within your organization so everyone knows what is happening with updated data and charts.
More than just traffic, we optimize to the furthest possible point down the sales funnel. For e-commerce, we optimize to online sales. For some campaigns, we optimize to the generation of qualified sales leads. Deciding what to optimize for in paid search management is a critical first step – and we optimize to the step in the sales process that is as close as possible to your ultimate business objective.
Plus we deliver the campaign and optimize it as it runs. Each week we see the performance and adjust placement of the ad spend. If we run a campaign in Google, Yahoo, and Bing and see that the spend in Google is outperforming the others, we will divert more of the spend to the better-ROI channel.
GoEpps is a Google Partner. We work directly with our account managers at Google on each campaign that we create. Through this special relationship, Google provides us with special events and trainings, industry research, and alerts of product updates.
Our performance marketing team is Google Adwords Certified and Google Analytics Certified. We also use Bing, Yahoo, Facebook, Youtube, and LinkedIn advertising tools.
Advertising has more forms than ever. And the money is moving to the most effective, and innovative tactics for targeting strong interest:
Adobe reports that marketers will spend $540 billion globally on advertising this year.
Advertisers are increasing spending on local mobile ad campaigns. In April 2015, BIA/Kelsey estimated that US mobile ad spending on local, or location-targeted, placements would rise 56% this year to $6.7 billion, or 37% of all mobile ad dollars.
We start campaigns small and grow them as we see what is working. This is the “shallow end of the pool” approach, and it works.
We develop the conversion funnel, and carefully ramp up the traffic. The result is a solid ROI without the risk of a failure to launch.
Some of the popular channels we use for advertising campaigns that use paid search (pay per click) advertising to generate traffic to an optimized landing page.
“We work with companies across the U.S. Some campaigns are for local businesses driving foot traffic to their businesses. Other campaigns are national or international in scope. The one thing that is true for campaigns of all sizes is that they need to be managed in a way that is flexible enough to move resources around to make the most of what works best.”
– Michael Epps Utley, President of GoEpps
“Advertising, to be successful, must be truthful or it ceases to be read or believed, and at that point it ceases to be advertising.” – William A Marsteller, Chairman of Marsteller Inc.