google-maps-business-seo-go-eppsWhile relevant content on your on site is vital for good search engine optimization, you do not want to miss out on opportunities to increase your local search engine optimization. Local SEO can be increased through content on your website, but using local maps, such as Google maps, is vital in increasing your search engine rankings.

external-links-seo-go-eppsOne of the most basic best practices for search engine optimization is to have external links on the internet that go back to your site. Search engines use these links to determine the relevance and value of your site in their search engine rankings. So when another site on the web links back to you, that tells search engines that your site is important. But be warned, not all external links are created equal. Here are a few pointers to be sure that your search engine marketing plan uses external links in the most productive way.