Is Your New Web Traffic Good, Bad, or Spam? The traffic to your website is up by a LOT. Congratulations! Your marketing efforts are paying off. Or maybe not. Before taking your victory lap, spend some time figuring out whether all the web traffic is the real thing or...
With all the changes Google constantly makes to its algorithm, you may be wondering: Do keywords matter anymore? The answer may surprise you! What Are Keywords? Keywords, also referred to as SEO keywords, keyphrases, search terms, and search queries are words or phrases that users type into Google...
Most business owners and marketing professionals underestimate the impact color can have on the success of their promotional efforts and overall business results. Research from Color.com shows that up to 85 percent of consumers say color is the biggest driver in choosing a product or service...
Do you have too many errors creeping into your content? It’s a common but avoidable issue. As companies churn out more and more content across different media types, it’s easy to make mistakes. The good news: Many more tools, processes, and procedures are available to help with...
GoEpps is honored to be recognized on the 2022 Inc. Regionals list as one of the fastest-growing companies in the Southeast! Congratulations to our team members and all of the other companies who are sharing in the excitement. Read the press release here! 2022 Inc. Regionals Southeast...
Having a bad or mediocre website simply isn’t an option anymore. As more people conduct research, do business, purchase things, and access entertainment online, a mediocre digital experience could be enough to put a company out of business. This article will share the most common web design...
So, it’s time for you and your marketing team to come up with your upcoming content calendar for next month or next quarter. All you see on your screen is a whole lot of blankness. You know the type of content you need (format), understand...
Do you want to make the most of every single content marketing budget dollar and piece of content you develop? Who doesn’t? The best way to do this is by repurposing the content you create. It allows more people to interact with it — and the ideas and...
How to Use Human Psychology to Improve Your Marketing Marketers have used psychology to get customers to feel and do things for decades. Many have had great success with it. Understanding basic psychological principles is helpful when you’re developing a website, creating a social post, filming a...
Is your content a little weak? Perhaps you’re not sure about your writing style. Maybe your material isn’t showing up in online searches. Whatever the issue, there’s a content or search engine optimization (SEO) marketing tool available that can help you take your content to...
