05 Mar What to Do When a Tornado Hits Your Digital Marketing Agency
Living and working in the "It City"...
14 Feb Is it Better to do SEO/Organic Search Marketing, Paid Search Marketing, or Both?
There are a lot of choices to make when deciding how to tackle search marketing. But where should you focus your attention, and how should you allocate your valuable marketing dollars? Is it better to do SEO/Organic Search Marketing, Paid Search Marketing, or both? Each approach...
15 Jan Should You Expect to Gain Truly Qualified Marketing Leads from Your Website?
With all the emphasis online marketing gets these days, it’s easy to be skeptical. You’re probably wondering: can I really get qualified marketing leads from my website, or is this a waste of time? The short answer is yes. Your website can be a great lead...
15 Dec Launching a Website? Set Yourself Up for More Conversions
We’ve been talking a lot about how to get more conversions from your website traffic. Turns out, most online marketing decisions you make, including website design and hosting, can impact your conversion rates for better or worse. Launching a new website is a unique opportunity to...
15 Nov Raise Technical Standards in 3 Areas for More Website Conversions
You want more leads and more customers. Website conversion data are a clue to your success. But websites that convert are more than solid content and a great product. Technical savvy can make the difference between getting more conversions and making no impact. We recommend...
15 Oct 6 Ways Marketing Teams Make Websites Convert
Building a great website isn’t just about design. Of course you want it to be appealing for the user. But unless you increase conversions, your website has poor return on investment and does little for your overall marketing strategy. Digital marketing agencies build websites that convert....
15 Sep SEO Tactics & Priorities for 2019: Part Three Off-Site SEO
Welcome to part three of our series on SEO and marketing best practices for 2019. You now have some great ideas for building a website that showcases your valuable content. But how do you get people from other sites they’re perusing to yours? That’s where off-site...
15 Aug SEO Tactics & Priorities for 2019: Part Two: Websites
In part one of our series, we shared content marketing priorities for 2019. Without strong site architecture, even the best content gets lost in the shuffle. Be sure your website structure and webpage elements improve your SEO, starting with these best practices. Include Keywords in Webpage...
15 Jul SEO Tactics & Priorities for 2019: Part One: Content
Content is everything when it comes to digital marketing. Your words, your images, your interactions with customers. . . if it can be captured, created, shared, or clicked, it's content, and it can bring marketing ROI. Here's how to be sure you're set...
15 Jun 4 SEO Questions to Ask Your Website Developer Before You Build a New Site
With so much changing in the world of digital marketing and search engine optimization (SEO), it’s tempting to jump right into website building or redesign when you’re ready to add new landing pages or launch a new marketing campaign. But be careful: you don’t want a...