You make a lot of important investments in the success of your business. Digital advertising can be among the most lucrative, if you understand the factors most critical to your return on investment. Digital Advertising vs. Digital Marketing Digital marketing can refer to any of the techniques...
Google My Business (GMB) is one of the most important online directory listings you can have. Examine a few ways in which it can boost your business’s search engine optimization. How Google My Business Increases Your Online Visibility The goal of SEO is to boost...
July 2018 saw the release of the Google PageSpeed Insights update. Below are 10 things you need to know about the update and what it means for you. 1. What is PageSpeed Insights (PSI)? It’s a tool for scoring the speed and performance of a site,...
GoEpps works with US-based companies in a wide range of industries including healthcare, manufacturing, technology, and construction. Despite the many differences between our clients, many of them wonder the same thing: Should we focus only on Google or create search engine optimization strategies for other...
It's no secret that Google's ranking algorithms are constantly changing and that it's important to keep up with the evolution. However, in addition to having up-to-date strategies, it's just as important to take precautionary measures when the tides of Google turn. Why Your Strategies Should Be...
Online marketing is a combination of various complex practices, many of which are crucial to the success of businesses today. That being the case, it's vital that you weigh having an in-house marketing team versus the benefits of outsourcing digital marketing. The Current In-House Marketing Challenge Having...
Working with the right digital marketing agency can result in various benefits to your business. The only catch is that, to choose the right one, you have to know what to look for in a marketing agency. How to Choose the Right Marketing Agency There are at...
You may know that marketing is essential for your business but don't know where to start or have an in-house team to assist you. Consider some pros and cons to see whether hiring an online marketing agency is the right move for you. The Pros of Hiring...
Yelp has started penalizing companies that solicit reviews from their customers. While asking for Google reviews is still an advisable SEO strategy, asking for reviews on Yelp is not. To learn more about how Yelp's review solicitation penalty works, click here for Joy Hawkins' article...
The ‘Articles for You’ feature of Google Chrome’s mobile app was just announced as the 4th leading source of referral traffic behind Google search, Facebook, and Twitter. What does this mean for you? Optimize for Mobile Mobile search now claims the majority of total internet searches (nearly...