Earlier this year, GoEpps started making preparations to move from Maryland to Nashville, Tenn. This move was inspired by a number of things and was confirmed by the advantages we knew we’d find in Tennessee. We’re now located in the eclectic and thriving neighborhood of East Nashville, and we’re motivated by the belief that East Nashville is the absolute best place to start a business.
Some words are simply better than others. Determining the best words and phrases for your page titles is tricky but important. It’s arguably the most essential element in determining quality Search Engine Optimization.
SEO is all about two things: it’s all about attracting more traffic and better qualified traffic to the website. This is done by using the words that people are actually using - not just the words that you think they’re using, or even the words that are standard to your industry.
In today’s market, your business absolutely needs to have a social media presence. These channels are crucial for the overall success of your brand; however, social media sites don’t generally drive new sales leads. It’s really difficult to use social media to push something new in front of people who aren’t really looking for something new.
So how can you use social media to generate more sales leads?
GoEpps is all about generating qualified leads for its customers, and one way that we do that is through online videos. After we started working with Wright Manufacturing we approached them with the idea of creating videos for the site. They were hesitant at first because of the misconception that manufacturers only do TV-quality commercials.
Search Engine Optimization (SEO) includes things located on your website and things located outside of your website. This means that your marketing channels are just as important as your website.
We recently surpassed 50,000 views on our YouTube channel for Wright Manufacturing. A lot of our clients still think they should have some sort of giant, special server in their building to host the massive amount of videos they want to post. That’s still a question that I’m getting.
In 1999, Michael Epps Utley acted on an entrepreneurial impulse to create a new company and bought a 500-page book on HTML. Building websites soon grew into a larger mission to serve companies marketing themselves online. As the Web matured and diversified, Michael found that there were opportunities for doing things in a smarter way than the practices inherited from the traditional "Mad Men" advertising industry. And so GoEpps was born, inspired by two early influences in his life, his grandfather Ben T. Epps and father, Lloyd Utley.
A friendly run-in with a real-life customer prompted a great testimonial. Well, it was great until we realized the testimonial was actually hurting overall website performance.
I approached him, eager to hear his impression of the brand. My enthusiasm was matched by his, and we quickly began a dialogue about the quality machines that Wright produces. I asked for an interview, snapped a few pictures, and recorded the whole conversation. I knew that this story would be great on Wright’s website. We put it on the website, in the header for all visitors to see it.
I’m often asked a very simple question: What constitutes a good blog post for a local business contractor? Whether you’re a commercial painter, roofer, patio installer, plumber, or landscaper, it’s important to know what makes a good blog post for these types of businesses. There are three qualities that will take your blog posts to a new level and will cause readers to pick up the phone and call for a quote.
Way to go Ozburn-Hessey and Pow Pictures! One of GoEpps' clients, Ozburn-Hessey, has produced a new video about their recently completed flooring project at the Country Music Hall of Fame. They partnered with Pow Pictures to create the video.
Thank you to client Wright Manufacturing for having me out to speak to the incoming dealers. It was great to share what we have done this year with online marketing and what we are doing over the upcoming year.