A friendly run-in with a real-life customer prompted a great testimonial. Well, it was great until we realized the testimonial was actually hurting overall website performance.
I approached him, eager to hear his impression of the brand. My enthusiasm was matched by his, and we quickly began a dialogue about the quality machines that Wright produces. I asked for an interview, snapped a few pictures, and recorded the whole conversation. I knew that this story would be great on Wright’s website. We put it on the website, in the header for all visitors to see it.