It’s a sad fact: For a long time, Search Engine Optimization (SEO) has mostly been about trickery. It’s been about gaming the crowd or pulling one over. Frankly, it’s been about scoring the most traffic and giving the least care to consequences. Content farming and phishing have devoted careers to winning this game, but more recently that strategy is losing.
I recently came across Judy Shapiro’s AdAge article titled, "Five Hyper-Local Marketing Trends to Take the Street Fight to the Next Level."
A street fight. It’s a perfectly coined phrase to describe the work that goes into finding ways to best connect with people through media. In her piece, Judy recognizes the need for companies to look past the typical, hyper-technology approach of finding clients, but to revisit a grassroots way of finding customers: hyper-localized terms are where we connect with people.
A few weeks ago, I had 3 different people ask me - in a 24 hour period - for tips on developing good content for their website. They wanted to know any pros or cons for developing their own content, and what GoEpps could offer. They wanted to know what we do, how we do it, and why it works.
Three similar inquiries in one day begged a larger question: Why is good content so hard to find?
Most manufacturers have bad websites.
You may have spent a lot of time developing your ideas, you may even have spent a lot of money making them a reality. But your baby is ugly.
Why does this happen? There are three main reasons:
Search engine optimization is a marketing channel like any other. The "ad" in the case of SEO is your own quality content and optimized pages.
But how can you measure the value of doing more SEO work compared to the more clear decision that ad campaigns offer? If an ad campaign costs $2,500 and delivers $10,000 in sales, you have a return on investment of 300%. But how do you measure the value of a blog post when you have traffic coming in from multiple sources? How do you measure the value of the post when traffic comes in directly, from search engines, from referral sites, and from you own social media mentions of the content.
If you have a website for your business, you may have asked yourself, “How can I get more qualified leads from my site?" The answer, of course, is to get more good, qualified traffic. Use these ideas (or get some help) to generate more qualified and cost-effective traffic to your website from Google and the other search engines.
Google's Matt Cutts shared 50 changes to Google search yesterday. Many of the changes are small but there are a few major categories and takeaways. This follows on the promise two weeks ago that Google would roll out some changes to better penalize "over optimized" sites. This penalization seems to come through favoring a few aspects of pages more.
Local service businesses have the most to gain from local search. Here's why:
They have a lot of competitors
They don't have nationally recognized brands
They don't have internal resources to "do" online marketing
They need a steady flow of new customers
Our experience is with steady growth of our local service business clients over time. Search engine optimization is a combination of a number of factors. Elements that influence your search placement include keywords, site architecture, in-bound links, and quality content.
GoEpps depends on everyone involved to deliver a great experience to our clients. We also depend on smooth communications to work well as a team. Here are our requirements to follow closely.
Client Call Professionalism
We often interview clients to gather material for website content. Here are...