Since our recent move to the new office in Marathon Village, GoEpps is excited to bring our performance marketing expertise into a vibrant atmosphere of collaboration and innovation. We’re in this historic space with many companies whose vision of their work and their service to...
Kailyn Liebetreu is the newest member of the GoEpps team. We talked with her about her life, her love of marketing, and what she enjoys in life and work. What Did You Enjoy Doing Growing Up? I grew up in Grand Haven, a little beach town on...
GoEpps, a performance marketing agency headquartered in Nashville, TN, has officially moved to a new office in Marathon Village. Our team members are ready to work in a thriving creative environment with a history of growth and resilience. GoEpps and Marathon Village: Parallel Histories There are surprising...
In 2020, WeAreSocial reported that there are over 3 billion social media users globally, and that number has continued to rise. By now, it’s obvious that social media isn’t a fad. But is it a viable lead source? Short answer: yes. One report by Global Web...
People ask a lot of questions. And when a question pops up, many of us ask Google. Google knows a thing or two about answering questions. And one of the things they know is, you probably have more questions than the one you asked. Enter...
Google algorithm updates, in theory, make Google easier to use. Each change is designed to interpret search data more intelligently, so users can find exactly what they're looking for sooner, ideally without having to navigate off page one. But Google changes their tactics fairly often based...
When hiring a Nashville TN marketing agency, it’s easy to get overwhelmed by the options. There are lots of digital marketing agencies in Nashville with solid reputations and great reviews. So how do you narrow down your options? And how do you know you’re headed in...
When optimizing for search, you know monitoring performance is important. But with so many SEO metrics and best practices out there, how do you know what to watch, and how often do you check things out? Some of that will depend on your budget, the size...
How long does it take your marketing agency or sales team to respond to a new lead? However long it is, it’s likely time to shorten it. In March 2011, the Harvard Business Review audited response times of 2,241 companies to a web-generated test lead, and...
The impact of cultural and social movements on the world is undeniable. Among many other ripple effects, they impact how companies communicate and do business. Most of these movements have a central goal in common: equality. Many business leaders feel compelled to speak up by sharing...
