Working with the right digital marketing agency can result in various benefits to your business. The only catch is that, to choose the right one, you have to know what to look for in a marketing agency. How to Choose the Right Marketing Agency There are at...
You may know that marketing is essential for your business but don't know where to start or have an in-house team to assist you. Consider some pros and cons to see whether hiring an online marketing agency is the right move for you. The Pros of Hiring...
Yelp has started penalizing companies that solicit reviews from their customers. While asking for Google reviews is still an advisable SEO strategy, asking for reviews on Yelp is not. To learn more about how Yelp's review solicitation penalty works, click here for Joy Hawkins' article...
The ‘Articles for You’ feature of Google Chrome’s mobile app was just announced as the 4th leading source of referral traffic behind Google search, Facebook, and Twitter. What does this mean for you? Optimize for Mobile Mobile search now claims the majority of total internet searches (nearly...
First introduced in late 2017, Google’s updated AdWords interface hasn’t caused too much of a disturbance. As always, change takes some getting used to – especially since we spent 10 years getting used to the old interface – but now that Q1 is coming to...
Voice search devices like Google Home and Amazon’s Alexa were huge trends in 2017, and as you might guess, they aren’t going anywhere soon. But did you know that this trend could change the way your site ranks among search results? According to Google, 20%...
These days, everyone knows that it’s important to have a mobile friendly site established, but do you know just how important it is? Almost one year ago, Google switched to “mobile-first indexing,” and this update set a new standard for search engine optimization. What is...
We’ve got exciting news! This week, Expertise.com named GoEpps in the top 19 digital marketing agencies in Nashville! A total of 157 agencies were reviewed and scored on 25 variables across 5 categories: reputation, credibility, experience, availability, and professionalism. We feel honored to be in...
Yesterday, Facebook CEO Mark Zuckerberg dropped some huge news concerning updates to Facebook’s News Feed structuring – updates that could come into effect within the coming weeks. Essentially, Zuckerberg wants to make Facebook more social by increasing meaningful interaction across the site. A post from Zuckerberg’s...
Google Maps and Google Maps entries on search engine results pages are critical for businesses to be found online. And these days, having a complete presence on Google is more than making sure your website is indexed. Google My Business is a major overhaul of the Google Places concept. It adds new features that range from posting a virtual tour to posts which last for two weeks. Here are some things you can do to make the most of the platform for your business.