Yesterday, Facebook CEO Mark Zuckerberg dropped some huge news concerning updates to Facebook’s News Feed structuring – updates that could come into effect within the coming weeks. Essentially, Zuckerberg wants to make Facebook more social by increasing meaningful interaction across the site. A post from Zuckerberg’s...
Google Maps and Google Maps entries on search engine results pages are critical for businesses to be found online. And these days, having a complete presence on Google is more than making sure your website is indexed. Google My Business is a major overhaul of the Google Places concept. It adds new features that range from posting a virtual tour to posts which last for two weeks. Here are some things you can do to make the most of the platform for your business.
Everyone using digital marketing wants to generate more traffic for their website. However, it’s important to remember that this shouldn’t be the ultimate goal. Traffic is good, essential even, but people clicking around your website isn’t what makes you money. Your website earns you money by gaining traffic, and turning that traffic into leads – a term known as converting. Some websites convert better than others. So what are some tips to ensure your website is converting as well as possible? Read on for 8 conversion tips from GoEpps.
Podcasts are a great way to produce a large amount of keyword-rich content for SEO. If you are considering producing a regular podcast for your business, here are some ideas for getting maximum SEO value with some simple planning and forethought.
First impressions are obviously important when you’re meeting someone. But what about when your website “meets” a potential customer online? In this post, we’ll reveal 6 ways your online presence can make good first impressions to search engine users. These are the things that searchers...
Website authority, also known as domain authority, is sometimes a tricky concept. It’s one of those terms that’s often of an idea rather than a technical term. We often have a general understanding of what website authority means, but not exactly what it refers to....
When is the last time you thought about your website’s security? Are you protected against hackers and malware? Do you have a WordPress site like many of GoEpps' clients? If you’re not thinking about website security, you need to be. In this post, we’ll be highlighting...
Yesterday, our friends over at RavenTools announced that they had been bought by TapClicks, giving them the largest customer base for a marketing reports platform.
For over a decade, Yelp has been the mecca for reviews of local businesses. From sandwich shops to locksmiths to realty, Yelp is used to give others a look into their experiences at a business, good or bad. You might think that being active as a business owner on Yelp isn’t worth it, but this channel could make or break you!
a legitimate platform for creative content. Both content consumers and creators enjoy this social media site, engaging with each other and cultivating community.