google-seo-updates-news-online-marketing-go-eppsYour website could be rapidly disappearing from search engines as we speak. Before you start hyperventilating and scanning search result pages for your business, understand that any issues causing the demise of your web presence can be easily resolved. The most recent updates in SEO have unveiled themselves within the past few weeks and they sure are disrupting things. Read on to see how these updates could affect you.

google-maps-business-seo-go-eppsWhile relevant content on your on site is vital for good search engine optimization, you do not want to miss out on opportunities to increase your local search engine optimization. Local SEO can be increased through content on your website, but using local maps, such as Google maps, is vital in increasing your search engine rankings.

telephone boothsIn order to improve your business’s handling of phone leads, it is vital that your employees understand that every call has value. Whether that call leads to a direct sale or not, the caller will get an impression of your business based on this small interaction. That leaves a lot in your hands. If this interaction is positive, they will likely spread the word to other potential customers. Although the internet and social media can be incredibly helpful to your business, there is nothing more valuable than getting one on one time with potential customers.

video-seo-online-marketing-go-eppsVideo is expensive to produce, but there is a lot of opportunity to create content with video for better search engine optimization. Using video for search engine optimization is just another great way to increase your audience on the web. Think of video for SEO as a video style blog post, not a company branding video.

photo-1424223022789-26fd8f34bba2Planning is key to making any type of operation run smoothly. Chefs have prep stations and recipes, teachers have a curriculum and schedule, and builders have architects and blueprints. If video is part of your online marketing strategy, your video shoot day needs to involve this same type of planning and organizing. Online video marketing is vital to your overall marketing plan, but just as vital is the planning and organization needed to get the best results.

photo-1429051883746-afd9d56fbdafFirst, let’s answer the basic question of “What is marketing automation?” When executed correctly, marketing automation is the use of marketing software that, as the name implies, automates all of your marketing tasks. This software, offered by companies like Hubspot in Nashville, TN, allows your marketing to be more personalized to your customer than other online marketing strategies. This marketing platform from HubSpot helps your company with Blogging, SEO, Social Media, Website, Lead Management, Landing Pages, Calls-to-Action, Email, Analytics, and Marketing Automation. Let’s break down each of these just a little bit.

invest-seo-ppc-paid-search-go-eppsFor some small businesses that are working on a small business marketing plan, digital marketing may still feel like new territory. Although we’ve had the internet around for some time now, digital media has changed and grown drastically over the last few years. Many marketing plans hardly include traditional advertising and instead invest more in digital marketing. Even just a few years ago, a simple email campaign may have been enough for your digital marketing plan, but now internet marketing companies know how important it is to include website SEO (Search Engine Optimization), PPC (Pay Per Click), Social, and Email marketing for any small business. In order to determine which avenues are best for your business, consider the ROI (Return on Investment) for each.