In order to optimize any of your web pages for search, there are between 20 and 100 different steps that you can take. Website optimization should be a big part of your small business marketing plan. But, if you don’t have that kind of time on your hands or room in your budget to make all of those steps happen, here are the top 5 things you can do to get the most optimization quickly.
Inbound marketing means that you have developed content creation that will naturally attract the right kind of people to buy or use your product or service. Sounds easy enough, right? Except, how do you know who that right kind of person is?
In order for your ideal customer to be easily attracted to your content, you need to know who they are, and in detail. That is where marketing personas come into play. Developing a marketing persona for your business is key in order for your digital marketing strategy to be successful.
Here are few ways to get started on developing personas for your business from GoEpps:
One of the most basic best practices for search engine optimization is to have external links on the internet that go back to your site. Search engines use these links to determine the relevance and value of your site in their search engine rankings. So when another site on the web links back to you, that tells search engines that your site is important. But be warned, not all external links are created equal.
Here are a few pointers to be sure that your search engine marketing plan uses external links in the most productive way.
Videos on your business website are a simple way to let customers get to know your business. They can quickly show who you are and what you do. But be careful not to let your videos be a sales pitch. Use these videos, not as online advertising, but as a way for consumers to learn more about you. Here are 3 different types of videos that can help your business.
The answer to this question really depends on the size of your business and how important online marketing is to you. Using search engine optimization will be helpful for growing your business as it will increase traffic to your website from online searches. Unless your business has an in house digital marketing department, SEO marketing by an SEO agency will be the most beneficial and efficient way to use the internet with your small business marketing plan.
There are several valuable ways to increase your site traffic using a small business marketing plan. Things such as SEO marketing and website optimization should certainly be a part of your marketing plan. But using social media to boost your site traffic is another great tool.
Local Search Engine Optimization is different from your basic SEO in the one way you have probably guessed; it is local to your specific market. It is targeted SEO to your geographic location. Website optimization for Local SEO is going to increase your odds of being on the first page of the search engine results.
When you’re ready to work on your small business marketing plan using search engine optimization, it’s first necessary to create a keyword list. Using valuable keywords is one of the most effective ways to work on website optimization and increase your search engine rankings. Generating a keyword list takes several steps, but they are fairly simple.
We recently had lunch with the head of a nationally recognized nonprofit organization. Naturally, the conversation steered toward what really matters when you're trying to make an impact with your company's message. It seems like many factors could fill in the blank as the "right" answer: strategic funding campaigns, media savvy, education, or even celebrity endorsements. Surprisingly, this inspiring world-changer gave a one-word answer when asked for the most important ingredient for success: Relationships.
At GoEpps, we use Google Analytics to get basic online marketing numbers. But how can you know which numbers are the most important for your business? What needs to be measured depends mostly on the chief purpose of your website. Here are 3 common purposes of small business websites and the most important online marketing numbers to review for each.