A recent Ad Age article named Nashville not only "more than a music town," but a "booming marketing hub." GoEpps is certainly in awe of the growth that our city has undergone in recent years. We're excited to see this burgeoning trend continue and glad that we get to be a part of it.
By now, you probably understand just how important it is to have a video component to your website and digital marketing strategy. We live in a society that expects instant gratification and video is an effective way to deliver that. Not only do we want it instantly, but we now expect to be entertained. Whether video makes us laugh, informs us, or brings out an emotional connection, it is a powerful tool for the web and for your search engine optimization.
Your website could be rapidly disappearing from search engines as we speak. Before you start hyperventilating and scanning search result pages for your business, understand that any issues causing the demise of your web presence can be easily resolved. The most recent updates in SEO have unveiled themselves within the past few weeks and they sure are disrupting things. Read on to see how these updates could affect you.
Recently, GoEpps decided to do something a little unexpected for an online marketing firm: we printed a 20 page full color catalog in conjunction with launching our new website. At this point, you’re probably asking yourself why an online marketing company would use a print catalog.
While relevant content on your on site is vital for good search engine optimization, you do not want to miss out on opportunities to increase your local search engine optimization. Local SEO can be increased through content on your website, but using local maps, such as Google maps, is vital in increasing your search engine rankings.
The cost of a video to use in a digital marketing strategy can range from a free “video” from an online business directory to hundreds of thousands of dollars for a TV quality video. Most likely, your budget for digital marketing services falls somewhere in between those two numbers.
In order to improve your business’s handling of phone leads, it is vital that your employees understand that every call has value. Whether that call leads to a direct sale or not, the caller will get an impression of your business based on this small interaction. That leaves a lot in your hands. If this interaction is positive, they will likely spread the word to other potential customers. Although the internet and social media can be incredibly helpful to your business, there is nothing more valuable than getting one on one time with potential customers.
Video is expensive to produce, but there is a lot of opportunity to create content with video for better search engine optimization. Using video for search engine optimization is just another great way to increase your audience on the web. Think of video for SEO as a video style blog post, not a company branding video.
Planning is key to making any type of operation run smoothly. Chefs have prep stations and recipes, teachers have a curriculum and schedule, and builders have architects and blueprints. If video is part of your online marketing strategy, your video shoot day needs to involve this same type of planning and organizing. Online video marketing is vital to your overall marketing plan, but just as vital is the planning and organization needed to get the best results.
Responsive design for your website and email blasts is a vital part of your digital marketing strategy. Although a responsive design may not increase your search engine optimization, it will very likely increase the amount of time users spend on your site or reading your emails, in a good way.