mug-of-tea-706602-mEvery good comedian knows how to work the crowd. It's important to know what works so that a performance isn't a huge flop. Great comedians know how to nurture their audience. This analogy holds true for businesses trying to reach their customers. It's important to know the most effective ways to nurture your audience for businesses too. Don't go on stage without doing your homework.

nurture-audience-generate-leads-go-eppsEvery good performer knows how to work the crowd. It's important to know what works so that a performance isn't a huge flop. Great performers know how to nurture their audience. This analogy holds true for manufacturing companies trying to reach their customers and generate leads. It's important to know the most effective ways to nurture your audience for businesses too. Don't go on stage without doing your homework.

quality-content-marketing-go-eppsMore and more marketing and sales of manufactured goods is happening online now. Content marketing is much more than simply relying on your distributors to advertise a product. You have multiple platforms to utilize in hosting your content -- Google, Facebook, YouTube. It’s important to focus on creating quality content which leads your customers back to your site.

google-seo-go-eppsIn light of some recent incidents in the blogosphere, we’re beginning to wonder. Google has never said outright that they are anti-SEO, but there’s a lot of evidence to support this theory.  Here are three areas in which we see Google’s desire to be the arbiters of everything SEO starting to change the scene for online content creators:

5-ways-inbound-links-boost-go-eppsLink building can be time consuming, not to mention incredibly frustrating. You can save yourself a lot of hassle by building smarter rather than simply building more. To truly understand the value of inbound links, it’s best to get a full grasp of two concepts: link equity and link authority. Link equity is the amount of links going to site pages and link authority is the value that search engines place on those links.

client-communication-go-epps-300x198Communicating with your clients through email, reports or other documents can be a delicate process. Regardless of their significance or insight, clients don't always have time to sift through the data, charts and terminology. Your clients need you to simplify communication, not complicate it. Plus, assuming that others know all of the terms and details that you know can place your business in a rather precarious situation.