Videos on your business website are a simple way to let customers get to know your business. They can quickly show who you are and what you do. But be careful not to let your videos be a sales pitch. Use these videos, not as online advertising, but as a way for consumers to learn more about you. Here are 3 different types of videos that can help your business.
The answer to this question really depends on the size of your business and how important online marketing is to you. Using search engine optimization will be helpful for growing your business as it will increase traffic to your website from online searches. Unless your business has an in house digital marketing department, SEO marketing by an SEO agency will be the most beneficial and efficient way to use the internet with your small business marketing plan.
Local Search Engine Optimization is different from your basic SEO in the one way you have probably guessed; it is local to your specific market. It is targeted SEO to your geographic location. Website optimization for Local SEO is going to increase your odds of being on the first page of the search engine results.
When you’re ready to work on your small business marketing plan using search engine optimization, it’s first necessary to create a keyword list. Using valuable keywords is one of the most effective ways to work on website optimization and increase your search engine rankings. Generating a keyword list takes several steps, but they are fairly simple.
At GoEpps, we use Google Analytics to get basic online marketing numbers. But how can you know which numbers are the most important for your business? What needs to be measured depends mostly on the chief purpose of your website. Here are 3 common purposes of small business websites and the most important online marketing numbers to review for each.