Local Search Engine Optimization is different from your basic SEO in the one way you have probably guessed; it is local to your specific market. It is targeted SEO to your geographic location. Website optimization for Local SEO is going to increase your odds of being on the first page of the search engine results.
When you’re ready to work on your small business marketing plan using search engine optimization, it’s first necessary to create a keyword list. Using valuable keywords is one of the most effective ways to work on website optimization and increase your search engine rankings. Generating a keyword list takes several steps, but they are fairly simple.
At GoEpps, we use Google Analytics to get basic online marketing numbers. But how can you know which numbers are the most important for your business? What needs to be measured depends mostly on the chief purpose of your website. Here are 3 common purposes of small business websites and the most important online marketing numbers to review for each.
Google and other search engines are always trying to improve its customer experience. When you search for something specific, you want the best and most relevant results to come up on the first page of results. That’s Google’s goal, too.
Imagine that it's time for you to send an email to your contacts list. Do you just come up with a smart idea and send it? This is one way to approach emailing your customers. However, there's a better way