At GoEpps, we use Google Analytics to get basic online marketing numbers. But how can you know which numbers are the most important for your business? What needs to be measured depends mostly on the chief purpose of your website. Here are 3 common purposes of small business websites and the most important online marketing numbers to review for each.
Google and other search engines are always trying to improve its customer experience. When you search for something specific, you want the best and most relevant results to come up on the first page of results. That’s Google’s goal, too.
Imagine that it's time for you to send an email to your contacts list. Do you just come up with a smart idea and send it? This is one way to approach emailing your customers. However, there's a better way
In light of some recent incidents in the blogosphere, we’re beginning to wonder. Google has never said outright that they are anti-SEO, but there’s a lot of evidence to support this theory. Here are three areas in which we see Google’s desire to be the arbiters of everything SEO starting to change the scene for online content creators: