You may be asking, ‘what is a sitelink extension?’ While, you might not know this term, you’ve definitely seen one before if you’ve searched anything on Google. Simply put, sitelink extensions are popular ways to add more links to your ad on Google. They look...
GoEpps thrives on being part of the community of Nashville, TN, and more specifically, the neighborhood of East Nashville. Locating our offices in Center 615 on Main Street in East Nashville was one of the best ways to stay plugged into the community while supporting other local entrepreneurs.
Creating an online presence for your brand is becoming a bigger task every year. With the growth of the internet and social media, learning where to establish your brand online deserves a lot of thought. The first step is knowing who you are and what you want to convey to your audience. A company who makes products may need a different online presence than a company that provides services. One who sells products business to business will look different than one who sells directly to a consumer. A digital marketing agency can help you develop your brand and find the best ways to create a complete online presence with a digital marketing plan.
Here are a few tips from GoEpps to help you get started on shaping your brand’s online identity:
Here at GoEpps we like to keep up with the latest news in online marketing. In addition to reading up on the latest news articles, we just can not resist a good book on great business practices. And there are so many out there. As a digital marketing agency based in Nashville, TN and serving clients across the US, we want to share some books that have influenced the way we do business.
People have been talking about a huge buy this week: Microsoft purchased LinkedIn for $26.2 billion. This transaction is a merging of two different businesses, one in the world of software and one in the world of professional social networking.
Before we can answer the question of whether or not UGC (user-generated content) is even worth our time, we need to define what UGC actually is. User-generated content is a fairly self explanatory term. It is the term used to describe any form of content such as video, blogs, discussion forum posts, digital images, audio files, and other types of media created by consumers or end-users of an online system or service and is publicly available to other consumers.
As a growing company that offers the best in digital marketing services, we at GoEpps always take the time to read the latest online marketing news. Whether it is an article on small business growth, news from Google, or a possible “hoax post” about destroying your company, it is always helpful to read about our industry.
When your business is ready to do work with an online marketing agency like GoEpps, there are several factors concerning your website that may need to be addressed. While the aesthetics of your site may be appealing, there are many architectural issues that could inhibit an online marketing agency from getting desired results. Here are several ways to get your site marketing ready.
These two types of agencies may sound like they do the same job, but they are very different in many ways. A Branding Agency focuses on one area to help with your marketing. They tend to work with a business to help create an identity, find its place in the market, create logos, etc. A Performance Marketing Agency, such as GoEpps, helps to open and grow marketing channels. We develop and manage marketing campaigns rather than higher level identity work of developing a brand. This can happen through content creation, local SEO services, and other digital marketing strategies.
A recent Ad Age article named Nashville not only "more than a music town," but a "booming marketing hub." GoEpps is certainly in awe of the growth that our city has undergone in recent years. We're excited to see this burgeoning trend continue and glad that we get to be a part of it.