Local Search Engine Optimization is different from your basic SEO in the one way you have probably guessed; it is local to your specific market. It is targeted SEO to your geographic location. Website optimization for Local SEO is going to increase your odds of being on the first page of the search engine results.
When you’re ready to work on your small business marketing plan using search engine optimization, it’s first necessary to create a keyword list. Using valuable keywords is one of the most effective ways to work on website optimization and increase your search engine rankings. Generating a keyword list takes several steps, but they are fairly simple.
We recently had lunch with the head of a nationally recognized nonprofit organization. Naturally, the conversation steered toward what really matters when you're trying to make an impact with your company's message. It seems like many factors could fill in the blank as the "right" answer: strategic funding campaigns, media savvy, education, or even celebrity endorsements. Surprisingly, this inspiring world-changer gave a one-word answer when asked for the most important ingredient for success: Relationships.
At GoEpps, we use Google Analytics to get basic online marketing numbers. But how can you know which numbers are the most important for your business? What needs to be measured depends mostly on the chief purpose of your website. Here are 3 common purposes of small business websites and the most important online marketing numbers to review for each.
Google and other search engines are always trying to improve its customer experience. When you search for something specific, you want the best and most relevant results to come up on the first page of results. That’s Google’s goal, too.
Imagine that it's time for you to send an email to your contacts list. Do you just come up with a smart idea and send it? This is one way to approach emailing your customers. However, there's a better way
Every good comedian knows how to work the crowd. It's important to know what works so that a performance isn't a huge flop. Great comedians know how to nurture their audience.
This analogy holds true for businesses trying to reach their customers. It's important to know the most effective ways to nurture your audience for businesses too. Don't go on stage without doing your homework.
Every good performer knows how to work the crowd. It's important to know what works so that a performance isn't a huge flop. Great performers know how to nurture their audience. This analogy holds true for manufacturing companies trying to reach their customers and generate leads. It's important to know the most effective ways to nurture your audience for businesses too. Don't go on stage without doing your homework.
More and more marketing and sales of manufactured goods is happening online now. Content marketing is much more than simply relying on your distributors to advertise a product. You have multiple platforms to utilize in hosting your content -- Google, Facebook, YouTube. It’s important to focus on creating quality content which leads your customers back to your site.
At GoEpps, we know that great people make all the difference. Recently, we checked in with Claire Hopple, an EI account leader, about her experience as a part of our team. We had a friendly Q&A with Claire, and she gave us the inside scoop on working at GoEpps, the benefits of perpetual curiosity, and the importance of applying psychological know-how when things get a little crazy.