Link building can be time consuming, not to mention incredibly frustrating. You can save yourself a lot of hassle by building smarter rather than simply building more. To truly understand the value of inbound links, it’s best to get a full grasp of two concepts: link equity and link authority. Link equity is the amount of links going to site pages and link authority is the value that search engines place on those links.
Communicating with your clients through email, reports or other documents can be a delicate process. Regardless of their significance or insight, clients don't always have time to sift through the data, charts and terminology. Your clients need you to simplify communication, not complicate it. Plus, assuming that others know all of the terms and details that you know can place your business in a rather precarious situation.
It's finally springtime, and just as we look forward to the longer daylight hours and enjoying the outdoors, we're also eager to find out what's coming up for a new season of online marketing. It's a great time for manufacturers, especially those who have seasonal opportunities to expand their business, to get up to speed with the changes happening in online marketing--specifically in Search Engine Optimization. SEO content is a highly effective tool for driving traffic toward manufacturers and service providers by strategically targeting customers. Since our goal is to help our clients improve and extend their online marketing presence, we always want to look ahead of the curve to what's happening next in the world of SEO marketing.
(Photo credit: Jamie Clayton Photography)
The company relocated to Nashville this week one year ago. It was a joyous event for me personally. Tennessee has always been home, and having built a team here, I was so thankful to return to my home state and my home town of 13 years. My wife Tracy and our four boys are grateful for each of you allowing Epps to serve you.
As the springtime finally approaches, we're eager to see what's coming up in this new season of online marketing. More and more people have discovered just how effective a tool Search Engine Optimized--or SEO--content can be for driving traffic to local businesses. By targeting customers through strategic keywords, we're helping businesses enhance their online presence and make connections to the local market. Yet there are changes ahead we need to consider if we want to stay ahead of the competition.
When evaluating your business’s yearly gains, make sure that you’re comparing online traffic secured in year over year time frames. For example, compare May 2013’s growth to May 2012’s and not February 2012's. A big part of SEO is understanding how and why people come to your website, and when they do so most often.
Over the course of the next calendar year, GoEpps is embarking on an innovative component that is currently missing from most online marketing. We’ll be creating videos, articles and paid-search campaigns for Spanish-speaking audiences in the U.S. Working with manufactures, we’ll continue to create English language content, but we'll also offer Spanish-language content for markets that are interested.
Whatever industry you're in goes a long way in determining your level of competition in natural search results. We were contacted recently about developing a new SEO program for a business in an industry we hadn't worked in before.
This experience reminded us was that not all industries are created equal when it comes competition in online traffic. Fortunately, there are some easy steps we can take to find out how we stack up against competitors who are vying for those valuable search results.
Recently, the corporate consultants and leadership experts at the Riverstone Group interviewed GoEpps president, Michael Utley, about his insights as a leader in the field of online marketing.
Listen to the podcast “Your Leadership Story Podcast: Building A Business While Creating What You Love” at theriversidegroup.com.
Google's new search algorithm, Hummingbird, was launched this month to some concern. Traditionally, Internet users have typed in simple keywords or keyword phrases. For example, while looking for a local residential painting company, someone might have typed in the words “Nashville painting company.” In recent years, however, Internet users have begun to depend on search results for the majority of their questioning; therefore, more complex searches are being generated. Now, that same individual searches for “compare residential painting companies in Nashville, TN.”