The cost of a video to use in a digital marketing strategy can range from a free “video” from an online business directory to hundreds of thousands of dollars for a TV quality video. Most likely, your budget for digital marketing services falls somewhere in between those two numbers.
In order to improve your business’s handling of phone leads, it is vital that your employees understand that every call has value. Whether that call leads to a direct sale or not, the caller will get an impression of your business based on this small interaction. That leaves a lot in your hands. If this interaction is positive, they will likely spread the word to other potential customers. Although the internet and social media can be incredibly helpful to your business, there is nothing more valuable than getting one on one time with potential customers.
For some small businesses that are working on a small business marketing plan, digital marketing may still feel like new territory. Although we’ve had the internet around for some time now, digital media has changed and grown drastically over the last few years. Many marketing plans hardly include traditional advertising and instead invest more in digital marketing. Even just a few years ago, a simple email campaign may have been enough for your digital marketing plan, but now internet marketing companies know how important it is to include website SEO (Search Engine Optimization), PPC (Pay Per Click), Social, and Email marketing for any small business. In order to determine which avenues are best for your business, consider the ROI (Return on Investment) for each.
There are more options now than ever for advertising. When you’re trying to decide the best steps to take in your small business marketing plan, you have to consider traditional methods, such as TV and billboards, as well as online and SEO marketing. More and more money is being spent on digital marketing campaigns, since so much of us now spend more time on the internet. Is it worth your money to advertise with companies like Yellow Pages and the newer Angie’s List? Here are a few small business marketing tips to help you navigate these resources.