Most business owners and marketing professionals underestimate the impact color can have on the success of their promotional efforts and overall business results. Research from Color.com shows that up to 85 percent of consumers say color is the biggest driver in choosing a product or service...
GoEpps is honored to be recognized on the 2022 Inc. Regionals list as one of the fastest-growing companies in the Southeast! Congratulations to our team members and all of the other companies who are sharing in the excitement. Read the press release here! 2022 Inc. Regionals Southeast...
Learn the Seven Steps You Need to Take to Deliver an Awesome Online Experience Have you ever asked yourself: Is my business website any good? Computer use increased a lot during the pandemic. People read more, watched more videos, and did more business online. Websites had to...
As your city navigates reopening during COVID-19 (Coronavirus), it’s important to evaluate brand messaging for clarity, accuracy, and value. This is key to maintaining customer trust, and to continuing to generate interest and valuable leads through online marketing, no matter what. How to Improve Brand Messaging...
You want more leads and more customers. Website conversion data are a clue to your success. But websites that convert are more than solid content and a great product. Technical savvy can make the difference between getting more conversions and making no impact. We recommend raising...
Welcome to part three of our series on SEO and marketing best practices for 2019. You now have some great ideas for building a website that showcases your valuable content. But how do you get people from other sites they’re perusing to yours? That’s where off-site...
Google may already be the leading platform for online consumer inquiries, but it’s also become a leader in online marketing. The platform’s ever-improving algorithm and tools are invaluable for businesses and marketing analysts in every industry. You may already be aware of certain promotional features...
For over a decade, Yelp has been the mecca for reviews of local businesses. From sandwich shops to locksmiths to realty, Yelp is used to give others a look into their experiences at a business, good or bad. You might think that being active as a business owner on Yelp isn’t worth it, but this channel could make or break you!
world’s first ever tweet, reading, “just setting up my twttr.” Twitter usage has been on the rise ever since, with 310 million monthly users throwing in their two cents in 140 characters or less.
With this many eyes scrolling through Twitter, it is a fantastic tool for businesses to put themselves in direct contact with their customers.
Creating an online presence for your brand is becoming a bigger task every year. With the growth of the internet and social media, learning where to establish your brand online deserves a lot of thought. The first step is knowing who you are and what you want to convey to your audience. A company who makes products may need a different online presence than a company that provides services. One who sells products business to business will look different than one who sells directly to a consumer. A digital marketing agency can help you develop your brand and find the best ways to create a complete online presence with a digital marketing plan.
Here are a few tips from GoEpps to help you get started on shaping your brand’s online identity:
