Google may already be the leading platform for online consumer inquiries, but it’s also become a leader in online marketing. The platform’s ever-improving algorithm and tools are invaluable for businesses and marketing analysts in every industry. You may already be aware of certain promotional features...
For over a decade, Yelp has been the mecca for reviews of local businesses. From sandwich shops to locksmiths to realty, Yelp is used to give others a look into their experiences at a business, good or bad. You might think that being active as a business owner on Yelp isn’t worth it, but this channel could make or break you!
world’s first ever tweet, reading, “just setting up my twttr.” Twitter usage has been on the rise ever since, with 310 million monthly users throwing in their two cents in 140 characters or less.
With this many eyes scrolling through Twitter, it is a fantastic tool for businesses to put themselves in direct contact with their customers.
Creating an online presence for your brand is becoming a bigger task every year. With the growth of the internet and social media, learning where to establish your brand online deserves a lot of thought. The first step is knowing who you are and what you want to convey to your audience. A company who makes products may need a different online presence than a company that provides services. One who sells products business to business will look different than one who sells directly to a consumer. A digital marketing agency can help you develop your brand and find the best ways to create a complete online presence with a digital marketing plan.
Here are a few tips from GoEpps to help you get started on shaping your brand’s online identity:
These two types of agencies may sound like they do the same job, but they are very different in
many ways. A Branding Agency focuses on one area to help with your marketing. They tend to work with a business to help create an identity, find its place in the market, create logos, etc. A Performance Marketing Agency, such as GoEpps, helps to open and grow marketing channels. We develop and manage marketing campaigns rather than higher level identity work of developing a brand. This can happen through content creation, local SEO services, and other digital marketing strategies.
The cost of a video to use in a digital marketing strategy can range from a free “video” from an online business directory to hundreds of thousands of dollars for a TV quality video. Most likely, your budget for digital marketing services falls somewhere in between those two numbers.
Every good comedian knows how to work the crowd. It's important to know what works so that a performance isn't a huge flop. Great comedians know how to nurture their audience.
This analogy holds true for businesses trying to reach their customers. It's important to know the most effective ways to nurture your audience for businesses too. Don't go on stage without doing your homework.
Recently, the corporate consultants and leadership experts at the Riverstone Group interviewed GoEpps president, Michael Utley, about his insights as a leader in the field of online marketing.
Listen to the podcast “Your Leadership Story Podcast: Building A Business While Creating What You Love” at theriversidegroup.com.
Earlier this year, GoEpps started making preparations to move from Maryland to Nashville, Tenn. This move was inspired by a number of things and was confirmed by the advantages we knew we’d find in Tennessee. We’re now located in the eclectic and thriving neighborhood of East Nashville, and we’re motivated by the belief that East Nashville is the absolute best place to start a business.
In 1999, Michael Epps Utley acted on an entrepreneurial impulse to create a new company and bought a 500-page book on HTML. Building websites soon grew into a larger mission to serve companies marketing themselves online. As the Web matured and diversified, Michael found that there were opportunities for doing things in a smarter way than the practices inherited from the traditional "Mad Men" advertising industry. And so GoEpps was born, inspired by two early influences in his life, his grandfather Ben T. Epps and father, Lloyd Utley.