Nearly 11 years ago, history was made when Jack Dorsey sent out the world’s first ever tweet, reading, “just setting up my twttr.” Twitter usage has been on the rise ever since, with 310 million monthly users throwing in their two cents in 140 characters or less. With this many eyes scrolling through Twitter, it is a fantastic tool for businesses to put themselves in direct contact with their customers.

healthcare-marketing-patient-first-online-marketing

The "Patient First" Approach in Healthcare

What it Means to Put Patients First

“Patient First” is still a somewhat new term in the world of healthcare. Something more familiar, but with a similar meaning, is “customer first.” We all know the phrase “The customer is always right.” While we must conclude that in medical terms, the doctor does know best, the mentality that a patient is also a customer and should be treated as such is becoming more important to the healthcare industry.

relationship-lead-generation-go-eppsWe recently had lunch with the head of a nationally recognized nonprofit organization. Naturally, the conversation steered toward what really matters when you're trying to make an impact with your company's message. It seems like many factors could fill in the blank as the "right" answer: strategic funding campaigns, media savvy, education, or even celebrity endorsements.  Surprisingly, this inspiring world-changer gave a one-word answer when asked for the most important ingredient for success: Relationships.

nurture-audience-generate-leads-go-eppsEvery good performer knows how to work the crowd. It's important to know what works so that a performance isn't a huge flop. Great performers know how to nurture their audience. This analogy holds true for manufacturing companies trying to reach their customers and generate leads. It's important to know the most effective ways to nurture your audience for businesses too. Don't go on stage without doing your homework.

quality-content-marketing-go-eppsMore and more marketing and sales of manufactured goods is happening online now. Content marketing is much more than simply relying on your distributors to advertise a product. You have multiple platforms to utilize in hosting your content -- Google, Facebook, YouTube. It’s important to focus on creating quality content which leads your customers back to your site.
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