Nearly 11 years ago, history was made when Jack Dorsey sent out the world’s first ever tweet, reading, “just setting up my twttr.” Twitter usage has been on the rise ever since, with 310 million monthly users throwing in their two cents in 140 characters or less. With this many eyes scrolling through Twitter, it is a fantastic tool for businesses to put themselves in direct contact with their customers.

healthcare-marketing-patient-first-online-marketing“Patient First” is still a somewhat new term in the world of healthcare. Something more familiar, but with a similar meaning, is “customer first.” We all know the phrase “The customer is always right.” While we must conclude that in medical terms, the doctor does know best, the mentality that a patient is also a customer and should be treated as such is becoming more important to the healthcare industry.

relationship-lead-generation-go-eppsWe recently had lunch with the head of a nationally recognized nonprofit organization. Naturally, the conversation steered toward what really matters when you're trying to make an impact with your company's message. It seems like many factors could fill in the blank as the "right" answer: strategic funding campaigns, media savvy, education, or even celebrity endorsements.  Surprisingly, this inspiring world-changer gave a one-word answer when asked for the most important ingredient for success: Relationships.

nurture-audience-generate-leads-go-eppsEvery good performer knows how to work the crowd. It's important to know what works so that a performance isn't a huge flop. Great performers know how to nurture their audience. This analogy holds true for manufacturing companies trying to reach their customers and generate leads. It's important to know the most effective ways to nurture your audience for businesses too. Don't go on stage without doing your homework.

quality-content-marketing-go-eppsMore and more marketing and sales of manufactured goods is happening online now. Content marketing is much more than simply relying on your distributors to advertise a product. You have multiple platforms to utilize in hosting your content -- Google, Facebook, YouTube. It’s important to focus on creating quality content which leads your customers back to your site.

change-season-online-marketingIt's finally springtime, and just as we look forward to the longer daylight hours and enjoying the outdoors, we're also eager to find out what's coming up for a new season of online marketing. It's a great time for manufacturers, especially those who have seasonal opportunities to expand their business, to get up to speed with the changes happening in online marketing--specifically in Search Engine Optimization. SEO content is a highly effective tool for driving traffic toward manufacturers and service providers by strategically targeting customers. Since our goal is to help our clients improve and extend their online marketing presence, we always want to look ahead of the curve to what's happening next in the world of SEO marketing.

spanish-language-lead-generationOver the course of the next calendar year, GoEpps is embarking on an innovative component that is currently missing from most online marketing. We’ll be creating videos, articles and paid-search campaigns for Spanish-speaking audiences in the U.S. Working with manufactures, we’ll continue to create English language content, but we'll also offer Spanish-language content for markets that are interested.

social-media-lead-generation-go-eppsIn today’s market, your business absolutely needs to have a social media presence. These channels are crucial for the overall success of your brand; however, social media sites don’t generally drive new sales leads. It’s really difficult to use social media to push something new in front of people who aren’t really looking for something new. So how can you use social media to generate more sales leads?