video-camera-1507516-624x415By now, you probably understand just how important it is to have a video component to your website and digital marketing strategy. We live in a society that expects instant gratification and video is an effective way to deliver that. Not only do we want it instantly, but we now expect to be entertained. Whether video makes us laugh, informs us, or brings out an emotional connection, it is a powerful tool for the web and for your search engine optimization.

telephone boothsIn order to improve your business’s handling of phone leads, it is vital that your employees understand that every call has value. Whether that call leads to a direct sale or not, the caller will get an impression of your business based on this small interaction. That leaves a lot in your hands. If this interaction is positive, they will likely spread the word to other potential customers. Although the internet and social media can be incredibly helpful to your business, there is nothing more valuable than getting one on one time with potential customers.

nurture-audience-generate-leads-go-eppsEvery good performer knows how to work the crowd. It's important to know what works so that a performance isn't a huge flop. Great performers know how to nurture their audience. This analogy holds true for manufacturing companies trying to reach their customers and generate leads. It's important to know the most effective ways to nurture your audience for businesses too. Don't go on stage without doing your homework.

change-season-online-marketingIt's finally springtime, and just as we look forward to the longer daylight hours and enjoying the outdoors, we're also eager to find out what's coming up for a new season of online marketing. It's a great time for manufacturers, especially those who have seasonal opportunities to expand their business, to get up to speed with the changes happening in online marketing--specifically in Search Engine Optimization. SEO content is a highly effective tool for driving traffic toward manufacturers and service providers by strategically targeting customers. Since our goal is to help our clients improve and extend their online marketing presence, we always want to look ahead of the curve to what's happening next in the world of SEO marketing.

measuring-up-competition-seo-go-eppsWhatever industry you're in goes a long way in determining your level of competition in natural search results. We were contacted recently about developing a new SEO program for a business in an industry we hadn't worked in before. This experience reminded us was that not all industries are created equal when it comes competition in online traffic. Fortunately, there are some easy steps we can take to find out how we stack up against competitors who are vying for those valuable search results.

riverstone-group-podcast-go-epps-300x159Recently, the corporate consultants and leadership experts at the Riverstone Group interviewed GoEpps president, Michael Utley, about his insights as a leader in the field of online marketing. Listen to the podcast “Your Leadership Story Podcast: Building A Business While Creating What You Love” at theriversidegroup.com.

google-search-online-marketing-go-eppsGoogle's new search algorithm, Hummingbird, was launched this month to some concern. Traditionally, Internet users have typed in simple keywords or keyword phrases. For example, while looking for a local residential painting company, someone might have typed in the words “Nashville painting company.” In recent years, however, Internet users have begun to depend on search results for the majority of their questioning; therefore, more complex searches are being generated. Now, that same individual searches for “compare residential painting companies in Nashville, TN.”

getting-started-seo-go-eppsHere at GoEpps, we are SEO experts with a knack for cost-saving techniques. In recent blog posts we've covered topics such as popular keywords and valuable content. Now that we’ve established that good SEO is valuable, let’s explore the cost effective ways to get started. Unfortunately, a lot of people have the misconceived idea that they will need to spend a lot of money to achieve good SEO. This is simply not true.