
When people find out what I do, I get a lot of questions. A recurring one lately has been from existing businesses who feel their marketing is lacking, and they’ll wonder aloud to me if they should build a more sophisticated and internal Internet marketing team.My answer is always straight forward:
If you’re not an Internet company, then no. You’d be taking your profitable business model and focusing energy into something you’re not experienced to handle. This is what you’d be getting yourself into: