Recently, GoEpps decided to do something a little unexpected for an online marketing firm: we printed a 20 page full color catalog in conjunction with launching our new website. At this point, you’re probably asking yourself why an online marketing company would use a print catalog.
We recently had lunch with the head of a nationally recognized nonprofit organization. Naturally, the conversation steered toward what really matters when you're trying to make an impact with your company's message. It seems like many factors could fill in the blank as the "right" answer: strategic funding campaigns, media savvy, education, or even celebrity endorsements. Surprisingly, this inspiring world-changer gave a one-word answer when asked for the most important ingredient for success: Relationships.
More and more marketing and sales of manufactured goods is happening online now. Content marketing is much more than simply relying on your distributors to advertise a product. You have multiple platforms to utilize in hosting your content -- Google, Facebook, YouTube. It’s important to focus on creating quality content which leads your customers back to your site.
Over the course of the next calendar year, GoEpps is embarking on an innovative component that is currently missing from most online marketing. We’ll be creating videos, articles and paid-search campaigns for Spanish-speaking audiences in the U.S. Working with manufactures, we’ll continue to create English language content, but we'll also offer Spanish-language content for markets that are interested.
When people find out what I do, I get a lot of questions. A recurring one lately has been from existing businesses who feel their marketing is lacking, and they’ll wonder aloud to me if they should build a more sophisticated and internal Internet marketing team.
My answer is always straight forward: If you’re not an Internet company, then no. You’d be taking your profitable business model and focusing energy into something you’re not experienced to handle. This is what you’d be getting yourself into:
I recently came across Judy Shapiro’s AdAge article titled, "Five Hyper-Local Marketing Trends to Take the Street Fight to the Next Level."
A street fight. It’s a perfectly coined phrase to describe the work that goes into finding ways to best connect with people through media. In her piece, Judy recognizes the need for companies to look past the typical, hyper-technology approach of finding clients, but to revisit a grassroots way of finding customers: hyper-localized terms are where we connect with people.