Is Your New Web Traffic Good, Bad, or Spam? The traffic to your website is up by a LOT. Congratulations! Your marketing efforts are paying off. Or maybe not. Before taking your victory lap, spend some time figuring out whether all the web traffic is the real thing or...
Having a bad or mediocre website simply isn’t an option anymore. As more people conduct research, do business, purchase things, and access entertainment online, a mediocre digital experience could be enough to put a company out of business. This article will share the most common web design...
Learn the Seven Steps You Need to Take to Deliver an Awesome Online Experience Have you ever asked yourself: Is my business website any good? Computer use increased a lot during the pandemic. People read more, watched more videos, and did more business online. Websites had to...
There are a lot of choices to make when deciding how to tackle search marketing. But where should you focus your attention, and how should you allocate your valuable marketing dollars? Is it better to do SEO/Organic Search Marketing, Paid Search Marketing, or both? Each approach...
We’ve been talking a lot about how to get more conversions from your website traffic. Turns out, most online marketing decisions you make, including website design and hosting, can impact your conversion rates for better or worse. Launching a new website is a unique opportunity to...
You want more leads and more customers. Website conversion data are a clue to your success. But websites that convert are more than solid content and a great product. Technical savvy can make the difference between getting more conversions and making no impact. We recommend raising...
Building a great website isn’t just about design. Of course you want it to be appealing for the user. But unless you increase conversions, your website has poor return on investment and does little for your overall marketing strategy. Digital marketing agencies build websites that convert....
With so much changing in the world of digital marketing and search engine optimization (SEO), it’s tempting to jump right into website building or redesign when you’re ready to add new landing pages or launch a new marketing campaign. But be careful: you don’t want a...
July 2018 saw the release of the Google PageSpeed Insights update. Below are 10 things you need to know about the PageSpeed Insights update and what it means for you. What to Know About PageSpeed Insights 1. What is PageSpeed Insights (PSI)? It’s a tool for scoring...
When is the last time you thought about your website’s security? Are you protected against hackers and malware? Do you have a WordPress site like many of GoEpps' clients? If you’re not thinking about website security, you need to be. In this post, we’ll be highlighting...
