There are a lot of choices to make when deciding how to tackle search marketing. But where should you focus your attention, and how should you allocate your valuable marketing dollars? Is it better to do SEO/Organic Search Marketing, Paid Search Marketing, or both? Each approach...
We’ve been talking a lot about how to get more conversions from your website traffic. Turns out, most online marketing decisions you make, including website design and hosting, can impact your conversion rates for better or worse. Launching a new website is a unique opportunity to...
You want more leads and more customers. Website conversion data are a clue to your success. But websites that convert are more than solid content and a great product. Technical savvy can make the difference between getting more conversions and making no impact. We recommend...
Building a great website isn’t just about design. Of course you want it to be appealing for the user. But unless you increase conversions, your website has poor return on investment and does little for your overall marketing strategy. Digital marketing agencies build websites that convert....
With so much changing in the world of digital marketing and search engine optimization (SEO), it’s tempting to jump right into website building or redesign when you’re ready to add new landing pages or launch a new marketing campaign. But be careful: you don’t want a...
July 2018 saw the release of the Google PageSpeed Insights update. Below are 10 things you need to know about the update and what it means for you. 1. What is PageSpeed Insights (PSI)? It’s a tool for scoring the speed and performance of a site,...
When is the last time you thought about your website’s security? Are you protected against hackers and malware? Do you have a WordPress site like many of GoEpps' clients? If you’re not thinking about website security, you need to be. In this post, we’ll be highlighting...
For over a decade, Yelp has been the mecca for reviews of local businesses. From sandwich shops to locksmiths to realty, Yelp is used to give others a look into their experiences at a business, good or bad. You might think that being active as a business owner on Yelp isn’t worth it, but this channel could make or break you!
Your website could be rapidly disappearing from search engines as we speak. Before you start hyperventilating and scanning search result pages for your business, understand that any issues causing the demise of your web presence can be easily resolved. The most recent updates in SEO have unveiled themselves within the past few weeks and they sure are disrupting things. Read on to see how these updates could affect you.
In recent blog posts, we’ve talked about social media, video production and split testing. All of these are tools for combining strategy with action to generate qualified leads.