GoEpps is all about generating qualified leads for its customers, and one way that we do that is through online videos. After we started working with Wright Manufacturing we approached them with the idea of creating videos for the site. They were hesitant at first because of the misconception that manufacturers only do TV-quality commercials.
A friendly run-in with a real-life customer prompted a great testimonial. Well, it was great until we realized the testimonial was actually hurting overall website performance.
I approached him, eager to hear his impression of the brand. My enthusiasm was matched by his, and we quickly began a dialogue about the quality machines that Wright produces. I asked for an interview, snapped a few pictures, and recorded the whole conversation. I knew that this story would be great on Wright’s website. We put it on the website, in the header for all visitors to see it.
Most manufacturers have bad websites.
You may have spent a lot of time developing your ideas, you may even have spent a lot of money making them a reality. But your baby is ugly.
Why does this happen? There are three main reasons: