Recently, GoEpps decided to do something a little unexpected for an online marketing firm: we printed a 20 page full color catalog in conjunction with launching our new website. At this point, you’re probably asking yourself why an online marketing company would use a print catalog.
Every good comedian knows how to work the crowd. It's important to know what works so that a performance isn't a huge flop. Great comedians know how to nurture their audience.
This analogy holds true for businesses trying to reach their customers. It's important to know the most effective ways to nurture your audience for businesses too. Don't go on stage without doing your homework.
Communicating with your clients through email, reports or other documents can be a delicate process. Regardless of their significance or insight, clients don't always have time to sift through the data, charts and terminology. Your clients need you to simplify communication, not complicate it. Plus, assuming that others know all of the terms and details that you know can place your business in a rather precarious situation.
Way to go Ozburn-Hessey and Pow Pictures! One of GoEpps' clients, Ozburn-Hessey, has produced a new video about their recently completed flooring project at the Country Music Hall of Fame. They partnered with Pow Pictures to create the video.
Thank you to client Wright Manufacturing for having me out to speak to the incoming dealers. It was great to share what we have done this year with online marketing and what we are doing over the upcoming year.
