Google algorithm updates, in theory, make Google easier to use. Each change is designed to interpret search data more intelligently, so users can find exactly what they're looking for sooner, ideally without having to navigate off page one. But Google changes their tactics fairly often based...
You make a lot of important investments in the success of your business. Digital advertising can be among the most lucrative, if you understand the factors most critical to your return on investment.The Best Ways to Get Return on Investment from SEO Digital Advertising vs. Digital...
Google My Business (GMB) is one of the most important online directory listings you can have. Examine a few ways in which it can boost your business’s search engine optimization.How Google My Business Increases Your Online VisibilityThe goal of SEO is to boost the rankings...
July 2018 saw the release of the Google PageSpeed Insights update. Below are 10 things you need to know about the update and what it means for you.What to Know About PageSpeed Insights 1. What is PageSpeed Insights (PSI)? It’s a tool for scoring the speed...
GoEpps works with US-based companies in a wide range of industries including healthcare, manufacturing, technology, and construction. Despite the many differences between our clients, many of them wonder the same thing: Should we focus only on Google or create search engine optimization strategies for other...
It's no secret that Google's ranking algorithms are constantly changing and that it's important to keep up with the evolution. However, in addition to having up-to-date strategies, it's just as important to take precautionary measures when the tides of Google turn. Why Your Strategies Should Be...
The ‘Articles for You’ feature of Google Chrome’s mobile app was just announced as the 4th leading source of referral traffic behind Google search, Facebook, and Twitter. What does this mean for you?Optimize for Mobile Mobile search now claims the majority of total internet searches (nearly...
First introduced in late 2017, Google’s updated AdWords interface hasn’t caused too much of a disturbance. As always, change takes some getting used to – especially since we spent 10 years getting used to the old interface – but now that Q1 is coming to...
Voice search devices like Google Home and Amazon’s Alexa were huge trends in 2017, and as you might guess, they aren’t going anywhere soon. But did you know that this trend could change the way your site ranks among search results? According to Google, 20%...
These days, everyone knows that it’s important to have a mobile friendly site established, but do you know just how important it is? Almost one year ago, Google switched to “mobile-first indexing,” and this update set a new standard for search engine optimization. What is...