
In 1999, Michael Epps Utley acted on an entrepreneurial impulse to create a new company and bought a 500-page book on HTML. Building websites soon grew into a larger mission to serve companies marketing themselves online. As the Web matured and diversified, Michael found that there were opportunities for doing things in a smarter way than the practices inherited from the traditional "Mad Men" advertising industry. And so GoEpps was born, inspired by two early influences in his life, his grandfather Ben T. Epps and father, Lloyd Utley.