goepps digital marketing lead generationEveryone using digital marketing wants to generate more traffic for their website. However, it’s important to remember that this shouldn’t be the ultimate goal. Traffic is good, essential even, but people clicking around your website isn’t what makes you money. Your website earns you money by gaining traffic, and turning that traffic into leads – a term known as converting. Some websites convert better than others. So what are some tips to ensure your website is converting as well as possible? Read on for 8 conversion tips from GoEpps.

relationship-lead-generation-go-eppsWe recently had lunch with the head of a nationally recognized nonprofit organization. Naturally, the conversation steered toward what really matters when you're trying to make an impact with your company's message. It seems like many factors could fill in the blank as the "right" answer: strategic funding campaigns, media savvy, education, or even celebrity endorsements.  Surprisingly, this inspiring world-changer gave a one-word answer when asked for the most important ingredient for success: Relationships.

nurture-audience-generate-leads-go-eppsEvery good performer knows how to work the crowd. It's important to know what works so that a performance isn't a huge flop. Great performers know how to nurture their audience. This analogy holds true for manufacturing companies trying to reach their customers and generate leads. It's important to know the most effective ways to nurture your audience for businesses too. Don't go on stage without doing your homework.
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