Lead Generation Archives

12 Nov How To Write and Produce a Case Study That Will Actually Close Deals

Posted at 10:48h in Business Communication, Lead Generation, Online Marketing, Online Marketing Trends by Michael Utley

Find Out Everything You Need to Know to Develop Case Studies that Motivate Prospective Buyers Case studies go beyond most forms of marketing. Not only do they explain what you do, they actually help demonstrate what your business does well and why. A world class case study...

15 May Online Marketing: Turn the Sales Funnel into an Hourglass with Referrals and Repeat Customers

Posted at 11:40h in Lead Generation, Online Marketing by Michael Utley

If you’re continuing to do business during a recession, whether it’s caused by a pandemic or other natural disaster, you have a lot of challenges ahead of you. And you’ve probably heard a lot of bad news. But there’s a silver lining: online marketing is...

15 Dec Launching a Website? Set Yourself Up for More Conversions

Posted at 08:00h in Business Websites, Lead Generation, Local business search marketing, Websites by Michael Utley

We’ve been talking a lot about how to get more conversions from your website traffic. Turns out, most online marketing decisions you make, including website design and hosting, can impact your conversion rates for better or worse. Launching a new website is a unique opportunity to...

15 Nov Raise Technical Standards in 3 Areas for More Website Conversions

Posted at 11:14h in Brand, Business Websites, Lead Generation, Online Marketing, Websites by Michael Utley

You want more leads and more customers. Website conversion data are a clue to your success. But websites that convert are more than solid content and a great product. Technical savvy can make the difference between getting more conversions and making no impact. We recommend raising...

15 May Exciting News from the Google AdWords Update

Posted at 14:47h in Google, Lead Generation, Online Marketing Trends, SEO by Michael Utley

First introduced in late 2017, Google’s updated AdWords interface hasn’t caused too much of a disturbance. As always, change takes some getting used to – especially since we spent 10 years getting used to the old interface – but now that Q1 is coming to...

15 Nov Converting Your Website’s Traffic into Leads

Posted at 16:05h in Lead Generation, Online Marketing, Online Marketing Trends, SEO by Michael Utley

goepps digital marketing lead generation

Everyone using digital marketing wants to generate more traffic for their website. However, it’s important to remember that this shouldn’t be the ultimate goal. Traffic is good, essential even, but people clicking around your website isn’t what makes you money. Your website earns you money by gaining traffic, and turning that traffic into leads – a term known as converting. Some websites convert better than others. So what are some tips to ensure your website is converting as well as possible? Read on for 8 conversion tips from GoEpps.

15 Jul Google’s Criteria for Website Authority

Posted at 14:15h in Google, Lead Generation, Online Marketing, SEO by Michael Utley

Website authority, also known as domain authority, is sometimes a tricky concept. It’s one of those terms that’s often of an idea rather than a technical term. We often have a general understanding of what website authority means, but not exactly what it refers to....

15 Dec The Importance of Sitelink Extensions in Google Adwords

Posted at 10:52h in Google, Lead Generation, Online Marketing Trends, SEO by Michael Utley

Sitelink Extensions in Adwords What Is a Sitelink Extension? You may be asking, ‘what is a sitelink extension?’ While you might not know this term, you’ve definitely seen one before if you’ve searched anything on Google. Simply put, sitelink extensions are popular ways to add more links...

15 Feb Why Relationship Status Matters in Lead Generation

Posted at 05:00h in Business Communication, Business Philosophy, Lead Generation, Online Marketing by Michael Utley

We recently had lunch with the head of a nationally recognized nonprofit organization. Naturally, the conversation steered toward what really matters when you're trying to make an impact with your company's message. It seems like many factors could fill in the blank as the "right" answer: strategic funding campaigns, media savvy, education, or even celebrity endorsements. Surprisingly, this inspiring world-changer gave a one-word answer when asked for the most important ingredient for success: Relationships.