website-planning-design-dev-go-eppsThere are more options now than ever for advertising. When you’re trying to decide the best steps to take in your small business marketing plan, you have to consider traditional methods, such as TV and billboards, as well as online and SEO marketing. More and more money is being spent on digital marketing campaigns, since so much of us now spend more time on the internet. Is it worth your money to advertise with companies like Yellow Pages and the newer Angie’s List? Here are a few small business marketing tips to help you navigate these resources.

should-i-use-seo-agency-go-eppsThe answer to this question really depends on the size of your business and how important online marketing is to you. Using search engine optimization will be helpful for growing your business as it will increase traffic to your website from online searches. Unless your business has an in house digital marketing department, SEO marketing by an SEO agency will be the most beneficial and efficient way to use the internet with your small business marketing plan.

changes-online-marketing-go-eppsAs the springtime finally approaches, we're eager to see what's coming up in this new season of online marketing. More and more people have discovered just how effective a tool Search Engine Optimized--or SEO--content can be  for driving traffic to local businesses. By targeting customers through strategic keywords, we're helping businesses enhance their online presence and make connections to the local market. Yet there are changes ahead we need to consider if we want to stay ahead of the competition.

measuring-up-competition-seo-go-eppsWhatever industry you're in goes a long way in determining your level of competition in natural search results. We were contacted recently about developing a new SEO program for a business in an industry we hadn't worked in before. This experience reminded us was that not all industries are created equal when it comes competition in online traffic. Fortunately, there are some easy steps we can take to find out how we stack up against competitors who are vying for those valuable search results.

getting-started-seo-go-eppsHere at GoEpps, we are SEO experts with a knack for cost-saving techniques. In recent blog posts we've covered topics such as popular keywords and valuable content. Now that we’ve established that good SEO is valuable, let’s explore the cost effective ways to get started. Unfortunately, a lot of people have the misconceived idea that they will need to spend a lot of money to achieve good SEO. This is simply not true.