There are more options now than ever for advertising. When you’re trying to decide the best steps to take in your small business marketing plan, you have to consider traditional methods, such as TV and billboards, as well as online and SEO marketing. More and more money is being spent on digital marketing campaigns, since so much of us now spend more time on the internet. Is it worth your money to advertise with companies like Yellow Pages and the newer Angie’s List? Here are a few small business marketing tips to help you navigate these resources.
The answer to this question really depends on the size of your business and how important online marketing is to you. Using search engine optimization will be helpful for growing your business as it will increase traffic to your website from online searches. Unless your business has an in house digital marketing department, SEO marketing by an SEO agency will be the most beneficial and efficient way to use the internet with your small business marketing plan.
Local Search Engine Optimization is different from your basic SEO in the one way you have probably guessed; it is local to your specific market. It is targeted SEO to your geographic location. Website optimization for Local SEO is going to increase your odds of being on the first page of the search engine results.
Google and other search engines are always trying to improve its customer experience. When you search for something specific, you want the best and most relevant results to come up on the first page of results. That’s Google’s goal, too.