Building a great website isn’t just about design. Of course you want it to be appealing for the user. But unless you increase conversions, your website has poor return on investment and does little for your overall marketing strategy.Digital marketing agencies build websites that convert....
Welcome to part three of our series on SEO and marketing best practices for 2019. You now have some great ideas for building a website that showcases your valuable content. But how do you get people from other sites they’re perusing to yours?That’s where off-site...
Content is everything when it comes to digital marketing. Your words, your images, your interactions with customers. . . if it can be captured, created, shared, or clicked, it's content, and it can bring marketing ROI.Here's how to be sure you're set up for content...
The ‘Articles for You’ feature of Google Chrome’s mobile app was just announced as the 4th leading source of referral traffic behind Google search, Facebook, and Twitter. What does this mean for you?Optimize for Mobile Mobile search now claims the majority of total internet searches (nearly...
First introduced in late 2017, Google’s updated AdWords interface hasn’t caused too much of a disturbance. As always, change takes some getting used to – especially since we spent 10 years getting used to the old interface – but now that Q1 is coming to...
These days, everyone knows that it’s important to have a mobile friendly site established, but do you know just how important it is? Almost one year ago, Google switched to “mobile-first indexing,” and this update set a new standard for search engine optimization. What is...
Everyone using digital marketing wants to generate more traffic for their website. However, it’s important to remember that this shouldn’t be the ultimate goal. Traffic is good, essential even, but people clicking around your website isn’t what makes you money. Your website earns you money by gaining traffic, and turning that traffic into leads – a term known as converting. Some websites convert better than others. So what are some tips to ensure your website is converting as well as possible? Read on for 8 conversion tips from GoEpps.
world’s first ever tweet, reading, “just setting up my twttr.” Twitter usage has been on the rise ever since, with 310 million monthly users throwing in their two cents in 140 characters or less.With this many eyes scrolling through Twitter, it is a fantastic tool for businesses to put themselves in direct contact with their customers.You may be asking, ‘what is a sitelink extension?’ While, you might not know this term, you’ve definitely seen one before if you’ve searched anything on Google. Simply put, sitelink extensions are popular ways to add more links to your ad on Google. They look...
Here at GoEpps we like to keep up with the latest news in online marketing. In addition to reading up on the latest news articles, we just can not resist a good book on great business practices. And there are so many out there. As a digital marketing agency based in Nashville, TN and serving clients across the US, we want to share some books that have influenced the way we do business.