Some words are simply better than others. Determining the best words and phrases for your page titles is tricky but important. It’s arguably the most essential element in determining quality Search Engine Optimization.
SEO is all about two things: it’s all about attracting more traffic
and better qualified traffic
to the website. This is done by using the words that people are actually using - not just the words that you think they’re using, or even the words that are standard to your industry.