You make a lot of important investments in the success of your business. Digital advertising can be among the most lucrative, if you understand the factors most critical to your return on investment.The Best Ways to Get Return on Investment from SEO Digital Advertising vs. Digital...
Google My Business (GMB) is one of the most important online directory listings you can have. Examine a few ways in which it can boost your business’s search engine optimization.How Google My Business Increases Your Online VisibilityThe goal of SEO is to boost the rankings...
GoEpps works with US-based companies in a wide range of industries including healthcare, manufacturing, technology, and construction. Despite the many differences between our clients, many of them wonder the same thing: Should we focus only on Google or create search engine optimization strategies for other...
Yelp has started penalizing companies that solicit reviews from their customers. While asking for Google reviews is still an advisable SEO strategy, asking for reviews on Yelp is not. To learn more about how Yelp's review solicitation penalty works, click here for Joy Hawkins' article...
The ‘Articles for You’ feature of Google Chrome’s mobile app was just announced as the 4th leading source of referral traffic behind Google search, Facebook, and Twitter. What does this mean for you?Optimize for Mobile Mobile search now claims the majority of total internet searches (nearly...
First introduced in late 2017, Google’s updated AdWords interface hasn’t caused too much of a disturbance. As always, change takes some getting used to – especially since we spent 10 years getting used to the old interface – but now that Q1 is coming to...
We’ve got exciting news! This week, Expertise.com named GoEpps in the top 19 digital marketing agencies in Nashville! A total of 157 agencies were reviewed and scored on 25 variables across 5 categories: reputation, credibility, experience, availability, and professionalism. We feel honored to be in...
Yesterday, Facebook CEO Mark Zuckerberg dropped some huge news concerning updates to Facebook’s News Feed structuring – updates that could come into effect within the coming weeks. Essentially, Zuckerberg wants to make Facebook more social by increasing meaningful interaction across the site.A post from Zuckerberg’s...
Google Maps and Google Maps entries on search engine results pages are critical for businesses to be found online. And these days, having a complete presence on Google is more than making sure your website is indexed. Google My Business is a major overhaul of the Google Places concept. It adds new features that range from posting a virtual tour to posts which last for two weeks. Here are some things you can do to make the most of the platform for your business.
Everyone using digital marketing wants to generate more traffic for their website. However, it’s important to remember that this shouldn’t be the ultimate goal. Traffic is good, essential even, but people clicking around your website isn’t what makes you money. Your website earns you money by gaining traffic, and turning that traffic into leads – a term known as converting. Some websites convert better than others. So what are some tips to ensure your website is converting as well as possible? Read on for 8 conversion tips from GoEpps.