google-seo-updates-news-online-marketing-go-eppsYour website could be rapidly disappearing from search engines as we speak. Before you start hyperventilating and scanning search result pages for your business, understand that any issues causing the demise of your web presence can be easily resolved. The most recent updates in SEO have unveiled themselves within the past few weeks and they sure are disrupting things. Read on to see how these updates could affect you.

Woman looking at Google Maps on her phoneWhile relevant content on your on site is vital for good search engine optimization, you do not want to miss out on opportunities to increase your local search engine optimization. Local SEO can be increased through content on your website, but using local maps, such as Google maps, is vital in increasing your search engine rankings.

invest-seo-ppc-paid-search-go-eppsFor some small businesses that are working on a small business marketing plan, digital marketing may still feel like new territory. Although we’ve had the internet around for some time now, digital media has changed and grown drastically over the last few years. Many marketing plans hardly include traditional advertising and instead invest more in digital marketing. Even just a few years ago, a simple email campaign may have been enough for your digital marketing plan, but now internet marketing companies know how important it is to include website SEO (Search Engine Optimization), PPC (Pay Per Click), Social, and Email marketing for any small business. In order to determine which avenues are best for your business, consider the ROI (Return on Investment) for each.

website-planning-design-dev-go-eppsThere are more options now than ever for advertising. When you’re trying to decide the best steps to take in your small business marketing plan, you have to consider traditional methods, such as TV and billboards, as well as online and SEO marketing. More and more money is being spent on digital marketing campaigns, since so much of us now spend more time on the internet. Is it worth your money to advertise with companies like Yellow Pages and the newer Angie’s List? Here are a few small business marketing tips to help you navigate these resources.

optimize-page-search-go-eppsIn order to optimize any of your web pages for search, there are between 20 and 100 different steps that you can take. Website optimization should be a big part of your small business marketing plan. But, if you don’t have that kind of time on your hands or room in your budget to make all of those steps happen, here are the top 5 things you can do to get the most optimization quickly.

external-links-seo-go-eppsOne of the most basic best practices for search engine optimization is to have external links on the internet that go back to your site. Search engines use these links to determine the relevance and value of your site in their search engine rankings. So when another site on the web links back to you, that tells search engines that your site is important. But be warned, not all external links are created equal. Here are a few pointers to be sure that your search engine marketing plan uses external links in the most productive way.
GoEpps is pleased to announce an easier way to buy services.Learn more at DodgeballSEO.com...
+