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SEO by Michael Utley 
One of the most basic best practices for search engine optimization is to have external links on the internet that go back to your site. Search engines use these links to determine the relevance and value of your site in their search engine rankings. So when another site on the web links back to you, that tells search engines that your site is important. But be warned, not all external links are created equal.Here are a few pointers to be sure that your search engine marketing plan uses external links in the most productive way.
The answer to this question really depends on the size of your business and how important online marketing is to you. Using search engine optimization will be helpful for growing your business as it will increase traffic to your website from online searches. Unless your business has an in house digital marketing department, SEO marketing by an SEO agency will be the most beneficial and efficient way to use the internet with your small business marketing plan.
There are several valuable ways to increase your site traffic using a small business marketing plan. Things such as SEO marketing and website optimization should certainly be a part of your marketing plan. But using social media to boost your site traffic is another great tool.
When you’re ready to work on your small business marketing plan using search engine optimization, it’s first necessary to create a keyword list. Using valuable keywords is one of the most effective ways to work on website optimization and increase your search engine rankings. Generating a keyword list takes several steps, but they are fairly simple.
Google and other search engines are always trying to improve its customer experience. When you search for something specific, you want the best and most relevant results to come up on the first page of results. That’s Google’s goal, too.
Need some SEO help? Listed below are simple and foolproof ways to spruce up your site.
In light of some recent incidents in the blogosphere, we’re beginning to wonder. Google has never said outright that they are anti-SEO, but there’s a lot of evidence to support this theory. Here are three areas in which we see Google’s desire to be the arbiters of everything SEO starting to change the scene for online content creators:
Link building can be time consuming, not to mention incredibly frustrating. You can save yourself a lot of hassle by building smarter rather than simply building more. To truly understand the value of inbound links, it’s best to get a full grasp of two concepts: link equity and link authority. Link equity is the amount of links going to site pages and link authority is the value that search engines place on those links.
As the springtime finally approaches, we're eager to see what's coming up in this new season of online marketing. More and more people have discovered just how effective a tool Search Engine Optimized--or SEO--content can be for driving traffic to local businesses. By targeting customers through strategic keywords, we're helping businesses enhance their online presence and make connections to the local market. Yet there are changes ahead we need to consider if we want to stay ahead of the competition.
When evaluating your business’s yearly gains, make sure that you’re comparing online traffic secured in year over year time frames. For example, compare May 2013’s growth to May 2012’s and not February 2012's. A big part of SEO is understanding how and why people come to your website, and when they do so most often.