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SEO by Michael Utley 
Search engine optimization is a marketing channel like any other. The "ad" in the case of SEO is your own quality content and optimized pages.But how can you measure the value of doing more SEO work compared to the more clear decision that ad campaigns offer? If an ad campaign costs $2,500 and delivers $10,000 in sales, you have a return on investment of 300%. But how do you measure the value of a blog post when you have traffic coming in from multiple sources? How do you measure the value of the post when traffic comes in directly, from search engines, from referral sites, and from you own social media mentions of the content.
Whatever industry you're in goes a long way in determining your level of competition in natural search results. We were contacted recently about developing a new SEO program for a business in an industry we hadn't worked in before.This experience reminded us was that not all industries are created equal when it comes competition in online traffic. Fortunately, there are some easy steps we can take to find out how we stack up against competitors who are vying for those valuable search results.
Here at GoEpps, we are SEO experts with a knack for cost-saving techniques. In recent blog posts we've covered topics such as popular keywords and valuable content. Now that we’ve established that good SEO is valuable, let’s explore the cost effective ways to get started. Unfortunately, a lot of people have the misconceived idea that they will need to spend a lot of money to achieve good SEO. This is simply not true.
Some words are simply better than others. Determining the best words and phrases for your page titles is tricky but important. It’s arguably the most essential element in determining quality Search Engine Optimization.SEO is all about two things: it’s all about attracting more traffic and better qualified traffic to the website. This is done by using the words that people are actually using - not just the words that you think they’re using, or even the words that are standard to your industry.
Search Engine Optimization (SEO) includes things located on your website and things located outside of your website. This means that your marketing channels are just as important as your website.We recently surpassed 50,000 views on our YouTube channel for 
I’m often asked a very simple question: What constitutes a good blog post for a local business contractor? Whether you’re a commercial painter, roofer, patio installer, plumber, or landscaper, it’s important to know what makes a good blog post for these types of businesses. There are three qualities that will take your blog posts to a new level and will cause readers to pick up the phone and call for a quote.
It’s a sad fact: For a long time, Search Engine Optimization (SEO) has mostly been about trickery. It’s been about gaming the crowd or pulling one over. Frankly, it’s been about scoring the most traffic and giving the least care to consequences. Content farming and phishing have devoted careers to winning this game, but more recently that strategy is losing.
few weeks ago, I had 3 different people ask me - in a 24 hour period - for tips on developing good content for their website. They wanted to know any pros or cons for developing their own content, and what GoEpps could offer. They wanted to know what we do, how we do it, and why it works.Three similar inquiries in one day begged a larger question: Why is good content so hard to find?
If you have a website for your business, you may have asked yourself, “How can I get more qualified leads from my site?" The answer, of course, is to get more good, qualified traffic. Use these ideas (or get some help) to generate more qualified and cost-effective traffic to your website from Google and the other search engines.