should-i-use-seo-agency-go-eppsThe answer to this question really depends on the size of your business and how important online marketing is to you. Using search engine optimization will be helpful for growing your business as it will increase traffic to your website from online searches. Unless your business has an in house digital marketing department, SEO marketing by an SEO agency will be the most beneficial and efficient way to use the internet with your small business marketing plan.

how-do-i-know-which-keywords-to-use-go-eppsWhen you’re ready to work on your small business marketing plan using search engine optimization, it’s first necessary to create a keyword list. Using valuable keywords is one of the most effective ways to work on website optimization and increase your search engine rankings. Generating a keyword list takes several steps, but they are fairly simple.

google-seo-go-eppsIn light of some recent incidents in the blogosphere, we’re beginning to wonder. Google has never said outright that they are anti-SEO, but there’s a lot of evidence to support this theory.  Here are three areas in which we see Google’s desire to be the arbiters of everything SEO starting to change the scene for online content creators:

5-ways-inbound-links-boost-go-eppsLink building can be time consuming, not to mention incredibly frustrating. You can save yourself a lot of hassle by building smarter rather than simply building more. To truly understand the value of inbound links, it’s best to get a full grasp of two concepts: link equity and link authority. Link equity is the amount of links going to site pages and link authority is the value that search engines place on those links.

changes-online-marketing-go-eppsAs the springtime finally approaches, we're eager to see what's coming up in this new season of online marketing. More and more people have discovered just how effective a tool Search Engine Optimized--or SEO--content can be  for driving traffic to local businesses. By targeting customers through strategic keywords, we're helping businesses enhance their online presence and make connections to the local market. Yet there are changes ahead we need to consider if we want to stay ahead of the competition.

measuring-up-competition-seo-go-eppsWhatever industry you're in goes a long way in determining your level of competition in natural search results. We were contacted recently about developing a new SEO program for a business in an industry we hadn't worked in before. This experience reminded us was that not all industries are created equal when it comes competition in online traffic. Fortunately, there are some easy steps we can take to find out how we stack up against competitors who are vying for those valuable search results.
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