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The Importance of Sitelink Extensions in Google Adwords

posted by Michael Epps Utley Michael Epps Utley
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SITELINK EXTENSIONS IN ADWORDS

What Is a Sitelink Extension?

You may be asking, "What is a sitelink extension?" While you might not know this term, you’ve definitely seen one before if you’ve searched anything on Google. Simply put, sitelink extensions are popular ways to add more links to your ad on Google.

It offers more direct traffic with qualified leads going to the pages they need to learn more about your company. Implementing Google sitelink extensions offers ease to the user so that they can get the information they need quickly and without the frustration of clicking around a website.

This helps the entire sales process. Because of these extensions, users can also skip right to what they want to know about your business – contact info, store hours, specific products for example.

Sitelink Extension Example

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Why Would an Advertiser Use Sitelink Extensions?

Sitelink extensions make your ad more appealing because they can take users to specific pages on your site. Because of these extensions, user can skip right to what they want to know about your business – contact info, store hours, specific products for example.

Want to learn more about sitelink extensions and how to add them to Google AdWords? Check out Google’s best practices for AdWords sitelink extensions!

NEED HELP IMPLEMENTING SITELINK EXTENSIONS? CALL GOEPPS

If you decide you want to implement sitelink extensions but don’t have the time or knowledge, feel free to contact GoEpps! In addition to running paid search campaigns, we specialize in search engine optimization and use it to generate leads for our clients across the country!

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