The Importance of Sitelink Extensions in Google Adwords

You may be asking, ‘what is a sitelink extension?’ While, you might not know this term, you’ve definitely seen one before if you’ve searched anything on Google. Simply put, sitelink extensions are popular ways to add more links to your ad on Google. They look like this:

sitelink extensions

Sitelink extensions make your ad more appealing because they can take users to specific pages on your site. Because of these extensions, user can skip right to what they want to know about your business – contact info, store hours, specific products for example.

Want to learn more? Check out Google’s best practices for adwords sitelink extensions!

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If you decide you want to implement sitelink extensions but don’t have the time or knowledge, feel free to contact GoEpps! In addition to running paid search campaigns, we specialize in search engine optimization and use it to generate leads for our clients across the country!

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