Google Core Updates are significant rollouts that impact which content and site architecture factors Googlebot will prioritize and rank higher when crawling pages, indexing those pages, and displaying them as search engine results. In late 2020, we began noticing an important shift after the November and...
When optimizing for search, you know monitoring performance is important. But with so many SEO metrics and best practices out there, how do you know what to watch, and how often do you check things out? Some of that will depend on your budget, the size...
As your city navigates reopening during COVID-19 (Coronavirus), it’s important to evaluate brand messaging for clarity, accuracy, and value. This is key to maintaining customer trust, and to continuing to generate interest and valuable leads through online marketing, no matter what. How to Improve Brand Messaging...
