google-search-online-marketing-go-eppsGoogle's new search algorithm, Hummingbird, was launched this month to some concern. Traditionally, Internet users have typed in simple keywords or keyword phrases. For example, while looking for a local residential painting company, someone might have typed in the words “Nashville painting company.” In recent years, however, Internet users have begun to depend on search results for the majority of their questioning; therefore, more complex searches are being generated. Now, that same individual searches for “compare residential painting companies in Nashville, TN.”

getting-started-seo-go-eppsHere at GoEpps, we are SEO experts with a knack for cost-saving techniques. In recent blog posts we've covered topics such as popular keywords and valuable content. Now that we’ve established that good SEO is valuable, let’s explore the cost effective ways to get started. Unfortunately, a lot of people have the misconceived idea that they will need to spend a lot of money to achieve good SEO. This is simply not true.

popular-keywords-page-titles-seo-go-eppsSome words are simply better than others. Determining the best words and phrases for your page titles is tricky but important. It’s arguably the most essential element in determining quality Search Engine Optimization. SEO is all about two things: it’s all about attracting more traffic and better qualified traffic to the website. This is done by using the words that people are actually using - not just the words that you think they’re using, or even the words that are standard to your industry.

video-views-online-marketing-go-eppsSearch Engine Optimization (SEO) includes things located on your website and things located outside of your website. This means that your marketing channels are just as important as your website. We recently surpassed 50,000 views on our YouTube channel for Wright Manufacturing. A lot of our clients still think they should have some sort of giant, special server in their building to host the massive amount of videos they want to post. That’s still a question that I’m getting.

new-website-traffic-go-eppsIf you have a website for your business, you may have asked yourself, “How can I get more qualified leads from my site?" The answer, of course, is to get more good, qualified traffic. Use these ideas (or get some help) to generate more qualified and cost-effective traffic to your website from Google and the other search engines.
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