GoEpps works with US-based companies in a wide range of industries including healthcare, manufacturing, technology, and construction. Despite the many differences between our clients, many of them wonder the same thing: Should we focus only on Google or create search engine optimization strategies for other...

video-camera-1507516-624x415By now, you probably understand just how important it is to have a video component to your website and digital marketing strategy. We live in a society that expects instant gratification and video is an effective way to deliver that. Not only do we want it instantly, but we now expect to be entertained. Whether video makes us laugh, informs us, or brings out an emotional connection, it is a powerful tool for the web and for your search engine optimization.

optimize-page-search-go-eppsIn order to optimize any of your web pages for search, there are between 20 and 100 different steps that you can take. Website optimization should be a big part of your small business marketing plan. But, if you don’t have that kind of time on your hands or room in your budget to make all of those steps happen, here are the top 5 things you can do to get the most optimization quickly.