sales-leads-online-marketing-go-eppsMost "sales leads" are not very good. Most leads sent to a sales floor are not from reliable sources. They are essentially data that is being passed around and then filtered through a sales team working on commission. Sales teams become jaded, because why call one more person whose information has been carelessly passed around and is probably no longer interested?

Acontent-strategy-seo-go-epps few weeks ago, I had 3 different people ask me - in a 24 hour period - for tips on developing good content for their website. They wanted to know any pros or cons for developing their own content, and what GoEpps could offer. They wanted to know what we do, how we do it, and why it works. Three similar inquiries in one day begged a larger question: Why is good content so hard to find?

measuring-roi-seo-content-go-eppsSearch engine optimization is a marketing channel like any other. The "ad" in the case of SEO is your own quality content and optimized pages. But how can you measure the value of doing more SEO work compared to the more clear decision that ad campaigns offer? If an ad campaign costs $2,500 and delivers $10,000 in sales, you have a return on investment of 300%. But how do you measure the value of a blog post when you have traffic coming in from multiple sources? How do you measure the value of the post when traffic comes in directly, from search engines, from referral sites, and from you own social media mentions of the content.

new-website-traffic-go-eppsIf you have a website for your business, you may have asked yourself, “How can I get more qualified leads from my site?" The answer, of course, is to get more good, qualified traffic. Use these ideas (or get some help) to generate more qualified and cost-effective traffic to your website from Google and the other search engines.
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