Your company has plenty of options when it comes to marketing. That said, online marketing has been at the forefront of these efforts for quite some time now. The vast majority of consumers are looking at their phones, smart devices, and desktops more than anything...
Google may already be the leading platform for online consumer inquiries, but it’s also become a leader in online marketing. The platform’s ever-improving algorithm and tools are invaluable for businesses and marketing analysts in every industry. You may already be aware of certain promotional features...
Google My Business (GMB) is one of the most important online directory listings you can have. Examine a few ways in which it can boost your business’s search engine optimization.How Google My Business Increases Your Online VisibilityThe goal of SEO is to boost the rankings...
GoEpps works with US-based companies in a wide range of industries including healthcare, manufacturing, technology, and construction. Despite the many differences between our clients, many of them wonder the same thing: Should we focus only on Google or create search engine optimization strategies for other...
The ‘Articles for You’ feature of Google Chrome’s mobile app was just announced as the 4th leading source of referral traffic behind Google search, Facebook, and Twitter. What does this mean for you?Optimize for Mobile Mobile search now claims the majority of total internet searches (nearly...
These days, everyone knows that it’s important to have a mobile friendly site established, but do you know just how important it is? Almost one year ago, Google switched to “mobile-first indexing,” and this update set a new standard for search engine optimization. What is...
We’ve got exciting news! This week, Expertise.com named GoEpps in the top 19 digital marketing agencies in Nashville! A total of 157 agencies were reviewed and scored on 25 variables across 5 categories: reputation, credibility, experience, availability, and professionalism. We feel honored to be in...
Yesterday, Facebook CEO Mark Zuckerberg dropped some huge news concerning updates to Facebook’s News Feed structuring – updates that could come into effect within the coming weeks. Essentially, Zuckerberg wants to make Facebook more social by increasing meaningful interaction across the site.A post from Zuckerberg’s...
Google Maps and Google Maps entries on search engine results pages are critical for businesses to be found online. And these days, having a complete presence on Google is more than making sure your website is indexed. Google My Business is a major overhaul of the Google Places concept. It adds new features that range from posting a virtual tour to posts which last for two weeks. Here are some things you can do to make the most of the platform for your business.First impressions are obviously important when you’re meeting someone. But what about when your website “meets” a potential customer online? In this post, we’ll reveal 6 ways your online presence can make good first impressions to search engine users. These are the things that searchers...