changes-online-marketing-go-eppsAs the springtime finally approaches, we're eager to see what's coming up in this new season of online marketing. More and more people have discovered just how effective a tool Search Engine Optimized--or SEO--content can be  for driving traffic to local businesses. By targeting customers through strategic keywords, we're helping businesses enhance their online presence and make connections to the local market. Yet there are changes ahead we need to consider if we want to stay ahead of the competition.

measuring-up-competition-seo-go-eppsWhatever industry you're in goes a long way in determining your level of competition in natural search results. We were contacted recently about developing a new SEO program for a business in an industry we hadn't worked in before. This experience reminded us was that not all industries are created equal when it comes competition in online traffic. Fortunately, there are some easy steps we can take to find out how we stack up against competitors who are vying for those valuable search results.

measuring-roi-seo-content-go-eppsSearch engine optimization is a marketing channel like any other. The "ad" in the case of SEO is your own quality content and optimized pages. But how can you measure the value of doing more SEO work compared to the more clear decision that ad campaigns offer? If an ad campaign costs $2,500 and delivers $10,000 in sales, you have a return on investment of 300%. But how do you measure the value of a blog post when you have traffic coming in from multiple sources? How do you measure the value of the post when traffic comes in directly, from search engines, from referral sites, and from you own social media mentions of the content.

new-website-traffic-go-eppsIf you have a website for your business, you may have asked yourself, “How can I get more qualified leads from my site?" The answer, of course, is to get more good, qualified traffic. Use these ideas (or get some help) to generate more qualified and cost-effective traffic to your website from Google and the other search engines.

google-news-online-marketing-go-eppsGoogle's Matt Cutts shared 50 changes to Google search yesterday. Many of the changes are small but there are a few major categories and takeaways. This follows on the promise two weeks ago that Google would roll out some changes to better penalize "over optimized" sites. This penalization seems to come through favoring a few aspects of pages more.
GoEpps is pleased to announce an easier way to buy services.Learn more at DodgeballSEO.com...
+