You document everything: marketing strategies, campaigns, plans, goals, benchmarks, results, and more. And it works for you because it keeps you organized and helps you identify marketing opportunities and take advantage of them — and issues before they become problems. Have you documented your creative development...
Find out how some simple errors could be sending false positive signals that could put your business at risk. And learn how to avoid them. No matter how good your marketing results are, it’s always possible to make things better. That’s why good marketers monitor and...
Brand new to the team, Ryan Lannum just joined GoEpps as our Performance Manager. We talked with Ryan about what he loves about living in Nashville, how he found his way to online marketing, and what he enjoys about optimizing search engine performance for our...
People ask a lot of questions. And when a question pops up, many of us ask Google. Google knows a thing or two about answering questions. And one of the things they know is, you probably have more questions than the one you asked. Enter...
Google algorithm updates, in theory, make Google easier to use. Each change is designed to interpret search data more intelligently, so users can find exactly what they're looking for sooner, ideally without having to navigate off page one. But Google changes their tactics fairly often based...
When optimizing for search, you know monitoring performance is important. But with so many SEO metrics and best practices out there, how do you know what to watch, and how often do you check things out? Some of that will depend on your budget, the size...
If you’re continuing to do business during a recession, whether it’s caused by a pandemic or other natural disaster, you have a lot of challenges ahead of you. And you’ve probably heard a lot of bad news. But there’s a silver lining: online marketing is...
There are a lot of choices to make when deciding how to tackle search marketing. But where should you focus your attention, and how should you allocate your valuable marketing dollars? Is it better to do SEO/Organic Search Marketing, Paid Search Marketing, or both? Each approach...
Welcome to part three of our series on SEO and marketing best practices for 2019. You now have some great ideas for building a website that showcases your valuable content. But how do you get people from other sites they’re perusing to yours? That’s where off-site...
With so much changing in the world of digital marketing and search engine optimization (SEO), it’s tempting to jump right into website building or redesign when you’re ready to add new landing pages or launch a new marketing campaign. But be careful: you don’t want a...
