People ask a lot of questions. And when a question pops up, many of us ask Google. Google knows a thing or two about answering questions. And one of the things they know is, you probably have more questions than the one you asked. Enter...
Google algorithm updates, in theory, make Google easier to use. Each change is designed to interpret search data more intelligently, so users can find exactly what they're looking for sooner, ideally without having to navigate off page one. But Google changes their tactics fairly often based...
When optimizing for search, you know monitoring performance is important. But with so many SEO metrics and best practices out there, how do you know what to watch, and how often do you check things out?Some of that will depend on your budget, the size...
If you’re continuing to do business during a recession, whether it’s caused by a pandemic or other natural disaster, you have a lot of challenges ahead of you. And you’ve probably heard a lot of bad news. But there’s a silver lining: online marketing is...
There are a lot of choices to make when deciding how to tackle search marketing. But where should you focus your attention, and how should you allocate your valuable marketing dollars? Is it better to do SEO/Organic Search Marketing, Paid Search Marketing, or both?Each approach...
Welcome to part three of our series on SEO and marketing best practices for 2019. You now have some great ideas for building a website that showcases your valuable content. But how do you get people from other sites they’re perusing to yours?That’s where off-site...
With so much changing in the world of digital marketing and search engine optimization (SEO), it’s tempting to jump right into website building or redesign when you’re ready to add new landing pages or launch a new marketing campaign.But be careful: you don’t want a...
You make a lot of important investments in the success of your business. Digital advertising can be among the most lucrative, if you understand the factors most critical to your return on investment.The Best Ways to Get Return on Investment from SEO Digital Advertising vs. Digital...
Google My Business (GMB) is one of the most important online directory listings you can have. Examine a few ways in which it can boost your business’s search engine optimization.How Google My Business Increases Your Online VisibilityThe goal of SEO is to boost the rankings...
GoEpps works with US-based companies in a wide range of industries including healthcare, manufacturing, technology, and construction. Despite the many differences between our clients, many of them wonder the same thing: Should we focus only on Google or create search engine optimization strategies for other...