video-seo-online-marketing-go-eppsVideo is expensive to produce, but there is a lot of opportunity to create content with video for better search engine optimization. Using video for search engine optimization is just another great way to increase your audience on the web. Think of video for SEO as a video style blog post, not a company branding video.

photo-1429051883746-afd9d56fbdafFirst, let’s answer the basic question of “What is marketing automation?” When executed correctly, marketing automation is the use of marketing software that, as the name implies, automates all of your marketing tasks. This software, offered by companies like Hubspot in Nashville, TN, allows your marketing to be more personalized to your customer than other online marketing strategies. This marketing platform from HubSpot helps your company with Blogging, SEO, Social Media, Website, Lead Management, Landing Pages, Calls-to-Action, Email, Analytics, and Marketing Automation. Let’s break down each of these just a little bit.

optimize-page-search-go-eppsIn order to optimize any of your web pages for search, there are between 20 and 100 different steps that you can take. Website optimization should be a big part of your small business marketing plan. But, if you don’t have that kind of time on your hands or room in your budget to make all of those steps happen, here are the top 5 things you can do to get the most optimization quickly.

external-links-seo-go-eppsOne of the most basic best practices for search engine optimization is to have external links on the internet that go back to your site. Search engines use these links to determine the relevance and value of your site in their search engine rankings. So when another site on the web links back to you, that tells search engines that your site is important. But be warned, not all external links are created equal. Here are a few pointers to be sure that your search engine marketing plan uses external links in the most productive way.

should-i-use-seo-agency-go-eppsThe answer to this question really depends on the size of your business and how important online marketing is to you. Using search engine optimization will be helpful for growing your business as it will increase traffic to your website from online searches. Unless your business has an in house digital marketing department, SEO marketing by an SEO agency will be the most beneficial and efficient way to use the internet with your small business marketing plan.

how-do-i-know-which-keywords-to-use-go-eppsWhen you’re ready to work on your small business marketing plan using search engine optimization, it’s first necessary to create a keyword list. Using valuable keywords is one of the most effective ways to work on website optimization and increase your search engine rankings. Generating a keyword list takes several steps, but they are fairly simple.

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