It's no secret that Google's ranking algorithms are constantly changing and that it's important to keep up with the evolution. However, in addition to having up-to-date strategies, it's just as important to take precautionary measures when the tides of Google turn.
Why Your Strategies Should Be...
Working with the right digital marketing agency can result in various benefits to your business. The only catch is that, to choose the right one, you have to know what to look for in a marketing agency.
How to Choose the Right Marketing Agency
There are at...
Google Maps and Google Maps entries on search engine results pages are critical for businesses to be found online. And these days, having a complete presence on Google is more than making sure your website is indexed. Google My Business is a major overhaul of the Google Places concept. It adds new features that range from posting a virtual tour to posts which last for two weeks. Here are some things you can do to make the most of the platform for your business.
For some small businesses that are working on a small business marketing plan, digital marketing may still feel like new territory. Although we’ve had the internet around for some time now, digital media has changed and grown drastically over the last few years. Many marketing plans hardly include traditional advertising and instead invest more in digital marketing. Even just a few years ago, a simple email campaign may have been enough for your digital marketing plan, but now internet marketing companies know how important it is to include website SEO (Search Engine Optimization), PPC (Pay Per Click), Social, and Email marketing for any small business. In order to determine which avenues are best for your business, consider the ROI (Return on Investment) for each.
There are more options now than ever for advertising. When you’re trying to decide the best steps to take in your small business marketing plan, you have to consider traditional methods, such as TV and billboards, as well as online and SEO marketing. More and more money is being spent on digital marketing campaigns, since so much of us now spend more time on the internet. Is it worth your money to advertise with companies like Yellow Pages and the newer Angie’s List? Here are a few small business marketing tips to help you navigate these resources.
When you’re ready to work on your small business marketing plan using search engine optimization, it’s first necessary to create a keyword list. Using valuable keywords is one of the most effective ways to work on website optimization and increase your search engine rankings. Generating a keyword list takes several steps, but they are fairly simple.
Google and other search engines are always trying to improve its customer experience. When you search for something specific, you want the best and most relevant results to come up on the first page of results. That’s Google’s goal, too.