InReach’s AEO Dashboard for July 2026
Welcome, InReach. This is your July 2026 report on how visible your brand is to AI search engines: ChatGPT, Google Gemini, Copilot, Perplexity, Claude, and Grok. This is a July 2026 snapshot: it shows where you stand today and how you compare to the five other companies in your cohort. Scores are tracked monthly, so next month builds the first trend line. The five tiles below and the links throughout take you deeper.
Your AI SuperScore and the 10 Categories That Build It
Your SuperScore sits at the center, surrounded by the ten categories that feed it. Each category shows this month’s score plus how much impact and effort improving it carries. Click any category to open its full breakdown and recommendations.
Impact reflects how much headroom a category has to lift your SuperScore; effort reflects the typical work involved. Higher scores are always better.
Your Biggest Win and Biggest Risk
The two categories that matter most this month: where you are furthest ahead of the cohort and should protect that lead, and where the largest gap to the cohort leader is open and worth closing first.
What’s New in AI Search This Month
These are the most recent developments across the six major AI search engines that decide who to surface and cite. Engine-level changes can shift which sources get cited even when your own signals stay flat.
Top News This Month From the AI Search Engines
Here are the most recent developments in each of the six major AI search engines for the month. To see each platform’s full strengths, weaknesses, and detailed update history, visit the Platforms page. Open Platforms ›
Your July 2026 Performance
Two quick reads on your month: how your category strengths and weaknesses compare to the cohort, and where your overall score ranks against the other companies.
Your Strengths and Weaknesses at a Glance
Your 10 category scores layered over the cohort average and over the cohort leader. Where your solid shape extends past the dashed line you lead the cohort; where the red line sits outside yours, the leader is ahead in that area.
How You Compare to the Cohort
Three views of how your July scores stack up against the five other companies in your cohort: the full cohort grid, your win and loss record, and where you sit in each category’s field.
How Every Company Performs in Each Area
This is a bird’s-eye view of all 6 companies across all 10 AEO categories for July 2026. Darker cells mean stronger scores. Your row sits at the top so your position is the first thing you see. Hover any cell for the exact score.
Your Win and Loss Record Against the Cohort
Across all your scored metrics this month, this is how often your score beats, matches, or trails the cohort average. It is the simplest read on how many individual battles you are winning.
Where You Sit in Each Category’s Field
For every category, your score (blue dot) is placed on the 0–100 field against the full cohort range, the cohort average, and the cohort leader. The closer your dot is to the right, and the further it sits past the average mark, the stronger your position.
Turning Scores Into Priorities
Three views that translate your scores into a plan: which actions give the most return for the least effort, where the gap to the leader is widest, and how much overall score you can still recover.
Impact vs Effort: What to Do First
Each dot is one of this month’s 30 recommended actions, placed by how much it can move your score (higher is better) against how much effort it takes (further left is easier). The actions in the upper-left corner are your quick wins. Color shows the resource area: Coder, Content, or Coordinator.
How Far Behind the Leader You Are, by Category
For each category, this is the number of points between your score and the cohort leader’s, sorted widest gap first. The longer the bar, the more ground there is to make up.
How Much Score You Can Still Recover
Starting from your current SuperScore, this shows the projected lift from closing your top opportunities one by one, building toward where you could be if all of them were addressed.
July 2026 Recommended Actions
Each month we publish a fresh set of 30 recommended actions to improve discovery of your brand, grouped by the resource type best suited to deliver each one. Here is how this month’s plan breaks down. Open the SuperScore to read every action with its reason and supporting metric, or download the full list as a CSV.
Explore Your Dashboard
There are five places to go deeper from here. The first three tiles break down the scores and metrics that build your AEO performance. The last two cover the signals around your brand and the AI platforms that read them.
SuperScore
This page shows the overall AEO score for your cohort, built from 43 metrics and 17 supporting signals that map how well each brand will appear in AI engines and content. The score covers 10 areas of digital marketing that compose your profile for ChatGPT (OpenAI), Google Gemini (including AI Overviews), Microsoft Copilot (including Bing AI), Perplexity, Claude (Anthropic), and Grok (xAI).
Data analyzed: 6 companies · 10 score areas · 43 metrics · 17 signals
AEO SuperScore
Hover over a dot to see the category breakdown for that company. Click any category to drill in. Higher is always better. A score of 0 means the brand is absent on that dimension; 100 means the brand has won what is achievable.
Explore Each Category
Open any of the 10 categories that make up your SuperScore for the full breakdown.Cross-Category Priorities for InReach
July 2026 Recommended Actions
Below are 30 recommended actions for the month, grouped by the resource type best suited to deliver each one: coder, content, and coordinator. Each item explains the reason and links to the underlying metric, category, or signal where you can read the supporting analysis. You can also download the full list as a CSV.
AEO Platforms: What's Happening in AI Search?
This screen tracks the latest developments across the AI engines that power AEO. Each platform has its own priorities, signals, and update cadence, and each one represents a channel where your brand may or may not appear.
Platform Intelligence · July 2026
6 platforms tracked
Platform Updates
Below is the latest intelligence we have on each AI engine as of July 2026.
Overview
Broad usefulness, conversational fluency, and a fast pace of product innovation. Excels at writing, coding, research, and multimodal tasks.
- Versatility and ecosystem depth
- Strong writing, coding, and research
- Rapid product innovation
- Occasional hallucinations
- Shifting model behavior
- Enterprise transparency concerns
What's New with ChatGPT
- Launched the GPT-5.6 family (Sol, Terra, Luna) on July 9 for frontier reasoning and lower-cost everyday use
- ChatGPT Work: a new agent that researches across connected apps and files to build finished documents, decks, and reports
- Codex Remote now generally available across all ChatGPT plans
Overview
Integrates Google Search, Workspace, and Android with strong multimodal reasoning, document analysis, and real-time web context.
- Ecosystem reach and search connectivity
- Multimodal reasoning and document analysis
- Real-time web context
- Uneven response quality and inconsistency
- Fragmented messaging across overlapping AI experiences
What's New with Google Gemini
- Gemini 3.5 Pro rebuilt from the ground up; launch pushed to July 17 to compete with GPT-5.6 and Fable 5
- Fill with Gemini in Google Sheets expanded to 11 more languages
- AlphaEvolve algorithm-optimization agent reached GA in Gemini Enterprise
Overview
Practical productivity inside Microsoft 365, Windows, and Azure. Strongest for documents, spreadsheets, and enterprise workflows.
- Deep business integration and security controls
- Strong document and spreadsheet support
- Native to Microsoft 365, Windows, and Azure
- Variable creativity
- Value depends on full Microsoft ecosystem
What's New with Microsoft Copilot
- Copilot Cowork reached general availability with multi-model support, plugins, and Microsoft Purview integration
- Anthropic's Claude added as a selectable model in Copilot Chat
- Redesigned interface with a new Tasks tab; 40+ features shipped this month
Overview
Trustworthy, citation-based answer engine focused on fast web research and surfacing sources clearly.
- Transparency and citation-rich answers
- Speed and focused research workflows
- Strong current-information summarization
- Less creative writing polish
- Heavy reliance on external sources limits originality
- Can propagate source inaccuracies
What's New with Perplexity
- Perplexity Computer now runs inside Word, Excel, PowerPoint, Outlook, and Teams
- Personal Computer: an always-on agent on a dedicated Mac mini that carries work forward 24/7
- Valuation reaches ~$22.6B on continued investor confidence
Overview
Emphasizes safety, thoughtful reasoning, and clear writing. Especially strong for long documents, nuanced analysis, and coding support.
- Natural tone and strong context handling
- Long documents and nuanced analysis
- Reliable coding support
- Stricter refusals
- Occasional rate limits
What's New with Claude
- Annualized revenue run-rate reached ~$47B, targeting $50B+ by end of July; 8 of the Fortune 10 are customers
- Claude in Microsoft Foundry now GA with Azure billing, governance, and US data-zone options
- New enterprise admin analytics, model-level entitlements, and spend alerts
Overview
Real-time awareness, irreverent tone, and tight integration with X. Strong for trending topics and conversational responses with personality.
- Real-time social context from X
- Conversational personality and humor
- Strong on trending topics
- Less mature enterprise adoption
- Inconsistent output quality
- Fewer workflow integrations than competitors
What's New with Grok
- Grok 4.5 launched July 9: an Opus-class model that is faster and lower cost, trained alongside Cursor
- Voice Agent Builder released in beta: no-code production voice agents with 21 new multilingual voices
- A 2-trillion-parameter foundation model is finishing training, expected August 2026