Videos on your business website are a simple way to let customers get to know your business. They can quickly show who you are and what you do. But be careful not to let your videos be a sales pitch. Use these videos, not as online advertising, but as a way for consumers to learn more about you.
Here are 3 different types of videos that can help your business.
- Introduction to the Company:
First and foremost, as stated before, this is not a sales pitch for your business. This is an opportunity to quickly share who you are, why you do what you do, and what your values are. Customers can get a feel for the culture of your business. This video will be on your home page.
- Product or Service Videos:
This type of video needs to be very visually engaging. This is your opportunity to showcase the best features of a product or a service that you offer. If your video demonstrates a service, use text on the screen to show valuable information such as numbers or units. This video is not your opportunity to close a sale. Although, at the end of your video, you can give customers a way to find out more information through your website, a phone call, or your location.
- Content Video:
A content video is similar to a product video, in that it features anything of high interest to your customer. For example, if you sell lawn mowers, you could make a content video all about the safest practices when using your lawn mowers. Your goal is to create interesting videos related to your products or services in order to attract a new audience. At the end of your videos, give customers information about how to contact you to learn more.
Each of these videos can bring new customers and even sales. But remember, these should not be used as sales pitches. Think of each video as in introduction, not a marriage.